Nobody downloaded yet

Understanding Consumer Behavior - Case Study Example

Comments (0) Cite this document
This paper "Understanding Consumer Behavior" focuses on the fact that the Electro Store has been experiencing a downturn in sales since 2009 up 2010. It could not be said that they are not lacking in their marketing and advertising campaigns because their campaigns are recognized. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Understanding Consumer Behavior
Read TextPreview

Extract of sample "Understanding Consumer Behavior"

Download file to see previous pages
Any marketing plan should begin with consumer and satisfying its wants because that is the only justification for the existence of a store, the Electro store for that matter. Electro Store should be able to understand the consumer’s needs, wants, desires, preferences, beliefs, and other odd behaviours in order to win the customer. It is, therefore, the responsibility of Electro store to learn as much as possible these factors of potential customers. There are sociological factors that influence household purchasing decisions; these are cohesion, adaptability, and communication.
Cohesion is defined as the emotional bonding between family members. It measures how close to each other feel on an emotional level. It reflects a sense of connectedness to or separateness to other family members. Buying decisions are greatly influenced by a member of the family. There is no question that the bulk of household purchases are made by women, but major decisions like buying a car, appliances, or real property are jointly done by the husband and wife, and sometimes with a consultation with children. A joint decision only shows the cohesiveness of the family. Therefore when the buying decision is done the family as a group – the role of the marketers is to target the family through their marketing campaigns.
Adaptability is described as the ability of the family to change its power, role, relationships, and relationship rules in response to situational and developmental stress. The degree of adaptability shows how well a family can meet the challenges presented by the situation. These challenges can come from reference groups that have the potentials of influencing behaviour. Reference groups are groups of individuals that one interacts often. Examples are friends, family relatives, and co-workers. They have the potentials of influencing behaviour. For example, if the product is visible as a car, shoes or dress,  then the influence of the reference group is high.    ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Understanding Consumer Behavior Case Study Example | Topics and Well Written Essays - 1500 words, n.d.)
Understanding Consumer Behavior Case Study Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Understanding Consumer Behavior Case Study Example | Topics and Well Written Essays - 1500 Words)
Understanding Consumer Behavior Case Study Example | Topics and Well Written Essays - 1500 Words.
“Understanding Consumer Behavior Case Study Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Understanding Consumer Behavior

Consumer Behavior: Knowledge and understanding of the processes

...?Consumer Behavior Knowledge and understanding of the processes by which consumer attitudes are learned, stored and retrieved and use of examples (attention, perception, learning, memory systems and processes%35 The company we have chosen in this assignment is Unilever, an international brand that has strong presence in many countries. Unilever is well known for their diversified and quality products. Unilever has wide range of products and brands like food brands, home care brands, personal care brands, nutrition products, beauty, health and hygiene products etc. “Unilever’s archives have origins from late 18th century” (Product Innovation, 19th Century Style 2011). Unilever’s products consumer’s day by day needs and requirements... ...
12 Pages(3000 words)Assignment

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study

Consumer behavior

...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic...
3 Pages(750 words)Essay

Consumer behavior

..., modern marketers largely employ the elements of myths and stories understanding their influence on consumer behavior. At the same time, the product that succeeded in one culture may fail in another if the marketers cannot effectively identify the cultural variances (chapter 17-3). American culture has gained a dominating influence around the world as the country could effectively communicate its cultural elements. In short, various cultural elements play a crucial role in modern economy in creating global consumers. As compared to traditional stable environment, modern consumers are more responsive since they can easily grasp different messages...
3 Pages(750 words)Essay

Hoijer's Argument on Contemporary Media

9 Pages(2250 words)Essay

Consumer behavior marketers to emphasize on how the product satisfies a consumer’s need. A perfect example of such an advert is a Samsung MP3 player. The advert indicates an individual having fun listening to his favourite music. To impress the audience, the advert manipulates consumers to appreciate the earphone that helps users to listen to their best music. The earphone is dressed in an appealing way to impress consumers. In this case, markers understand that although music lovers may need to purchase an MP3 player to listen to music, some of them may not know that the brand serves that need. Their need of listening to music makes them prone to be targeted by the campaign of Samsun...
3 Pages(750 words)Essay

Management of Information: Bring Your Own Device (BYOD)

8 Pages(2000 words)Essay

Consumer Behavior

...Explain what you understand by the following terms and explain their relevance to the marketing process: Motivation Motivation has been defined as the “driving force that moves or incites us to act and is the underlying basis of all behavior” by Kardes, Cronley & Kline (2010). In other words, motivation is the main reason behind any person’s actions, the key stimulation that is aimed at satisfying some kind of need or want. In order to understand a person’s actions or decisions, it is important to understand the motivation. For example, any normal human being might steal from another human being to satisfy a personal want or desire; understanding that want is key to understanding why the person steals. Kollner (2008) states... , motivation...
4 Pages(1000 words)Essay

Understanding consumer behavior

...First Last Number 16 September Understanding Consumer Behavior TASK Importance of consumer behavior. Improvement in technology and changing demands of the individuals has raised the importance of analyzing consumer behavior. A proper examination of consumer behavior provides the necessary information about the diverse needs of the customers and scope to examine the consumption pattern. The needs of the customers are fulfilled by providing them the required products and/or services. The Glendale Hotel has faced gradual decline in its business and therefore, it becomes essential to analyze...
16 Pages(4000 words)Assignment

Understanding of Consumer Behavior For Effective Marketing

...An understanding of Consumer Behaviour is essential for effective marketing. Discuss Introduction The development of effective marketing plans has been proved to be one of the key factors influencing the performance of organizations in the modern market. In fact, marketing is a key organizational sector linking the organization with its external environment. From another perspective, marketing reveals the ability of organizations to identify the changes in the market trends. Many efforts have been made by researchers worldwide in order to understand the criteria on which successful marketing plans are based. In most studies, the success of marketing plans is related to their interaction...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Understanding Consumer Behavior for FREE!

Contact Us