Mighty Auto Parts and Customers Satisfaction - Essay Example

In the article Mighty auto parts recognized the need to engage experts, leadership, and a good financial record to be successful. The vertical integration of the Mighty franchise ensured that they distributed their auto parts to customers in more than forty states without causing delays. Moreover, the company realized the shift in the market that preferred prevention of their motor rather than repair. Through the integration, the company diversified and grew making it record better financial performance. Mighty distributors ensured that they remained in partnership with the motor makers who provided them with the required information on the current changes in market and production.

Customers’ satisfaction was measured from the repeat purchase. The company also pegged satisfaction on customer loyalty and customer comments about the mighty corporation. Furthermore from mighty financial statements, increment in sales from the diverse locations could be traced thereby helping in the analysis of customers’ satisfaction and response.
Mighty distributors further ensured that they maintained monitoring of the trend in the market to enable them to satisfy changing preferences in the industry. The president asserted that their leadership model ensured the company remained abreast of the changes in the automotive industry (Wall Street Journal, n.d). The success in attracting and retaining customers was therefore supported by integrated operations and strategic partnerships. Read More