An Analysis of the Hyundai Automotive Company - Case Study Example

Factors of success within the firm which has beaten fort to take the fourth place in the motor industry apply strategies like the implementation of strong leadership and the continuous introduction of new models in the market to suit the preference of consumers within the different markets (Schmitt). Even with the likes of competitors like Tata and General Motors, among others, Hyundai has managed to do well in markets like Korea and other international markets in spite of having greater production capacity than their sales capabilities.

Hyundai’s success is also attributed to its sensitivity to opportunities, say to the diversity that exists within the Middle East and its efforts in partnering with other firms. Their affiliation with Guangzhou Motor Group, in the year 2002, for instance, helped boost the level of sales within the firm and therefore its overall performance (Yeats 54). The firm's focus on producing the right products for the markets has also been of the essence in helping Hyundai succeed as it has at the global level. Basically, the demands of the consumers govern the ways by which the firms produce their automobiles. For example, the extremely high-quality demand by the Korean populace has all through time, made the company centre on always producing the best quality products for the markets (Davidson and Goldsmith 34). The stringent competition that exists from other car makers has also forced the firm to continually improve on all aspects of production (Hyundai Motor America). The firm has even been ranked as the best in terms of customer satisfaction.