Preparing to go global - Essay Example

As we are planning to go international, we must know the food taste of the people of foreign countries. In the foreign countries, we should prepare the food according to the taste of the people of those countries instead of preparing it with the same ratios of salt and pepper that our people like. Today, people demand excellence and quality in whatever they buy. The companies, which provide quality products to the customers, gain success in the international markets. Understanding of the global management concept also plays a key role in the success of the companies.

Global management is a technique that companies use to run the business processes efficiently in the international marketplace. While running a business worldwide, different types of cultural, political, and economic issues appear which companies need to tackle effectively in order to gain success in the international markets. We can take the example of McDonalds, a fast food chain, which has achieved success in different parts of the world. The reason behind its success is extremely talented and skilled management staff, which has a complete understanding of the global management concept.

The managers of McDonalds have developed effective marketing and market-entry strategies to establish their brand all over the world. To gain success in internationally, we would need to understand all cross-cultural issues and international business practices in order to make a permanent place in the international markets. Our management staff needs to be skilled enough to set the dimensions of success for the company. We would need to know the way to optimize profitability and promote efficiency in the global marketplace.

Development of an appropriate strategic marketing plan would also play a vital role in the success of Kestrel Growth Brands. The strategic marketing plan would encompass two motives. First motive would be to attract the customers towards the