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Apple - PowerPoint Presentation Example

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What do you view as the key or exceptional factors that contribute to the companys leadership position in the market and to its success?
Industry leadership in this business is determined by how well the…
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Download file to see previous pages... was exacting and uncompromising, a quality that made him difficult to work with, according to his subordinates and officers (Elliot and Simon, 2011, p. 47). Steve Jobs introduced a corporate philosophy of recognizable products and simplicity in design and use.
The largest strategic uncertainty for the company is the long-term effect of the untimely death of Steve Jobs. It will be recalled that Steve Jobs was ousted from the company in 1985 but subsequently returned as its CEO in 1996 when his company NeXT was acquired by Apple, Inc. During the interim that Jobs was not with the company, Apple floundered because its products were not taking off in the market. It was only with Jobs’s return and the breakthrough with the iPod in 2001 that the company began to recover.
Among the key trends and issues in the IT and electronic consumer industry, at the top is security. This is the reason why Apple has developed an operating system which is more resistant to security issues than the competitor system, Windows. Another issue is price which Apple addresses with a strategy of value for money (see individual pricing for some products in #7 below). While some products admittedly command a higher price than competitors, the price is usually justified by the quality that Apple products offer. Finally, a key trend is the rise of mobile computing and decline of the personal computer, which Apple has pioneered with its mobile products.
Apple has abandoned conventional wisdom about horizontal market segmentation (i.e., differentiating different version of a product for different customers), and has instead segmented its products vertically (creating one particular product for a particular use case, such as an iPad for reading, an iPod for listening, and iPhone for apps). Apple targets a specific market and then provides a product for it with unstinting quality (Schramm, 2010).
7-Discuss the companys competitive landscape. Who are the companys direct and most ...Download file to see next pagesRead More
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It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
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This is after Steve Jobs had severally visited a small Apple farm belonging to his friends in 1976 (Hotelling, Steve, Joshua, and Brian, p. 4). It has produced the likes of Mac line of computers, iPads, iPhones and others. Stiff competition in the market against others like IBM, HP, Dell and more that has encouraged the company to increase its business and marketing labors and this has coxswained towards them leading the global market.
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Apple Inc has always been fostering innovation and promising to revolutionize the market and as a result its business, strategies and success story have attracted wide attention of business experts and academicians worldwide. This research paper presents a brief analysis of Apple Inc, comprising important sections such as company’s background, organizational chart, its strategic management and leadership, human resource management, organizational structure and culture and business strategies.
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Consequently, Apple was able to provide backup software and tools for the iPod such as the iTunes store that enables iPod owners to get the latest content on the web at the lowest cost. The bundle is rare and unique to Apple
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