The Innovation of a New Pproduct CarpetFlick by P&G - Case Study Example

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Summary

This case is about the innovation of a new product CarpetFlick by P&G. Swiffer was a brand that was introduced in 1999 by P&G for floor-sweeping. However, the product did not have the capability of cleaning the carpets…

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Subject: Business
Type: Case Study
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 47
Author: jherman

Extract of sample "The Innovation of a New Pproduct CarpetFlick by P&G"

Bob went in there and scraped one of the carpets with squeegee blade. The dust particles started to wink up in the air. After looking at this, Bob with IDEO team prepared prototypes namely “Shagilators” which could do the job of that squeegee blade. After slight modifications and testing the prototypes in 350 homes, the prototype became ready for its launch at its specified date. The prototypes were names as Carpet Flick along with the different style of packaging.

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