The Main Goal of B2C - Essay Example

When it comes to business-to-business e-commerce, there is more to selling and profit-making. The strategy is relationship driven. B2B businesses use marketing to inform different companies in the target market because the verdict to procure is typically a multi-step procedure involving more than an individual. For example, the aim of an email campaign for B2B is to make prospects to the net to find out more about one's goods and services. Sharing education and awareness of business activities strengthens a business’s position in the market.

The most difficult challenge in e-commerce is the issue of privacy. As much as online marketing and shopping sites have increased their privacy policies, it is becoming extremely tasking to be to deal with privacy issues. For a long time, hacking cases have hit major companies like the Master card and Mcdonald's which compromise data safety. To curb this, it is recommended to provide consumers with an easy way to comprehend private policy so as to, know what to share and with whom. This also gives the consumer the knowledge of the depth of information they should share (Fletcher, Bell and McNaughton, 2004).