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Choosing an Office - Essay Example

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Baranov scores the least; therefore, it should be eliminated from the decision. The two decisions that had been earlier dominated, Parkway and Pierpoint…
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Choosing an Office
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Preference Table Parkway Lombard Baranov Montana Pierpoint Commute 0 80 100 80 50 Access 0 80 60 100 70 Services 100 60 0 100 0 Size 90 80 0 100
80
Cost
10
50
100
0
40
Totals
200
350
260
380
240
Swing Weights
Commute
1.0
Access
1.5
Services
1.2
Size
3.0
Cost
1.0
Overall Preference Score
 
Swing Weights
Parkway
Lombard
Baranov
Montana
Pierpoint
Commute
1
0
80
100
80
50
Access
1.5
0
120
90
150
105
Services
1.2
120
72
0
120
0
Size
3
270
240
0
300
240
Cost
1
10
50
100
0
40
Totals
 
400
562
290
650
435
The scores calculated above indicate that the best decision for Alan is Montana, since it has the highest preference score. Baranov scores the least; therefore, it should be eliminated from the decision. The two decisions that had been earlier dominated, Parkway and Pierpoint are still better than Baranov in the scoring matrix.
The importance of cost cannot be denied, it is very important, but sometimes, an important factor does not decide the location, some other factor might negate the importance of cost. This applies the concept of screening decisions to find one that reflects the true preference, for example, the cost of the office might be very conducive, but the accompanying distance is very high.
The two scoring options that were dominated became better in the swing preference table because of the weights assigned to each alternative. The outcomes of the different alternatives change according to the relative position of the alternative on the preference table. For example, the weight for size is 3, therefore, a preference with a high figure for size would benefit more. In this case, Baranov has a preference score of 0 for size while Parkway has a preference score of 90. Therefore, this implies that a preference score in one factor severely affects the preference score in another factor.
The swing weights method is easier to explain to a client because the client will be able to see the differences in weights and their assignment. This means that a client will understand why each alternative is being assigned the weight it is assigned, and why the outcomes come out in a specific manner. This choice is also effective if the choices are way more than the ones in this case. For example, if Alan had 40 sites to evaluate, using the even swaps method would take a lot of time and confuse the client. Therefore, it is advisable to use the swing weights method. Read More
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