Preference Table, Swing Weights, and Overall Preference Score - Essay Example

The two scoring options that were dominated became better in the swing preference table because of the weights assigned to each alternative. The outcomes of the different alternatives change according to the relative position of the alternative on the preference table. For example, the weight for size is 3, therefore, a preference with a high figure for size would benefit more. In this case, Baranov has a preference score of 0 for size while Parkway has a preference score of 90. Therefore, this implies that a preference score in one factor severely affects the preference score in another factor.

The swing weights method is easier to explain to a client because the client will be able to see the differences in weights and their assignment. This means that a client will understand why each alternative is being assigned the weight it is assigned, and why the outcomes come out in a specific manner. This choice is also effective if the choices are way more than the ones in this case. For example, if Alan had 40 sites to evaluate, using the even swaps method would take a lot of time and confuse the client. Therefore, it is advisable to use the swing weights method.