Business Models On theWeb - Essay Example

This is because it avails diverse products and services, which enable customers to make choices that best suit their needs. Additionally, digital marketing reduces the chances of consumer exploitation, since consumers are not restricted with regard to the products or services to use. This video reveals that there are several tools that can be used for digital marketing; therefore, organizations ought to choose a tool depending on the target group, for example social networks and videos among others.

Presently in digital marketing, the best tools have proved to be social networks, recorded videos and e-mails. These tools have helped to promote digital marketing because they are widely used by consumers as information tools. According to this video, in the contemporary society, most people spend a lot of time online due to availability of internet services, which favors digital marketing. The number of people communicating with friends has increased due to internet use. This has been possible by the existence of online social sites.

Increased internet use has therefore promoted online businesses because companies can now easily have their products and services accessed. At the same time, digital markets have enabled customers to have easy access to information on products and services information, thus they can make informed choices. Digital markets also increase marketing efficiency of firms and companies as people from different geographical locations can be reached at the same time. The need for new business models is rising due to continuous digitization of the business world.

A digital business model basically describes how companies digitally interact with customers to generate revenue. Firms should therefore develop effective digital business models with good content and realistic customer experience. The best business model should challenge the current marketing models. This article states that business models on the web are widely