Business model assignment - Essay Example

23 September Amazon Business Model Amazon leads the global e-commerce. It is a Washington based Fortune 500 company. Over the years, Amazon has developed a global network of customer services. It has a wide array of products top sell including jewelry, electronic equipment and books. Amazon sites can be found in several countries including UK, Japan, Germany, Italy, Canada, China and France. Its fulfillment centers spread across the globe cover above 26 million sq. ft (“About Amazon”). Since 2000, Amazon has been providing individual sellers and retailers with best-of-breed platform of e-commerce.

Amazon has gained the trust and confidence of numerous popular retailers who use Amazon to offer their e-commerce products that include but are not limited to merchandizing, technology and customer services to the consumers all over the world. Amazon is also used by branded merchants as a channel meant for incremental sales. The Amazon retail site advertises products of the leading retailers of the world. The web services offered by Amazon are of huge significance to the independent developers of software.

The web services are used to create innovative services for both the sellers and the consumers of Amazon products. Amazon makes money by using a multi-leveled e-commerce strategy. According to this strategy, anybody can sell anything on Amazon. Consequentially, Amazon not only has a huge customer base, but also a huge vendor base. Amazon sustains its competitive advantage by maintaining a huge customer base and an efficient system of logistics. Customers are made loyal by providing them with variety and economy.

Also, right from the beginning, Amazon has been delivering the products to its customers the latest by the promised dates. When an individual purchases a certain product on Amazon, Amazon makes it convenient for him/her and gets the product delivered to the address mentioned by the customer. Amazon provides its customers with the best customer service by exposing them to a wide array of products to choose from, selling the products at a significantly lower rate than what their market price is, and maintaining the secrecy of the customer in all ways.

Amazon’s interaction with customers is its center of gravity. This is the part of the value chain that is most important to the company and is indeed the point where Amazon’s core competencies lie. Amazon adopts various strategies to customize the experience of its customers. When an individual that has once shopped from Amazon arrives at its homepage, he/she not only finds various featured items with special deals, but also locates certain recommendations that are specifically meant for the very individual based on his/her past experience with Amazon.

Amazon knows each and every customer by his/her name and makes all attempts to serve as the customer’s personal shopper. In order to achieve this, Amazon makes use of the embedded marketing methods. Customer cracking is the biggest strength of this company (Layton). When a customer allows Amazon to place a cookie on his/her hard drive, the customer keeps receiving links to numerous useful products that enchant his/her shopping experience with Amazon.Works Cited:“About Amazon.” 2011. Web. 23 Sep. 2011. .Layton, Julia.

“How Amazon Works.” 2011. Web. 23 Sep. 2011. .