Commercial Log - Assignment Example

Each commercial has a specific targeted market. The market that is being targeted can be of any class, race, age or gender. Many of the commercials are showing a product or advertising a special. Commercials are a very good way to advertise since thousands of people view them. The commercial developers need to make sure the commercial is appealing to the targeted market so that it gathers the viewer’s interest. Commercials use a variety of different themes that try to spark the interest of the targeted market.

Many of the commercials viewed attempted to use humor to gather the viewer’s attention. Most of the commercials used a bad humor that was not very funny at all. The humor made the product unappealing and was not a good way to reach out to the targeted market. Commercial developers that use humor need to make sure that the humor is appealing to a wide variety of audiences. Many businesses use commercials to advertise a new product. New products need to be advertised a certain way. When showing a new product it is important that the short length of the commercial descriptively shows what the new product is and what it can do.

If the product is brand new, it is important that the developers show how the product is used and a solution that the product solves. Targeted audiences are the most important part of commercials. When commercials are being created they are usually not created for a general audience. The commercials are created to target a certain group. Some target people that are overweight, sick, enjoy food, or are looking for a good deal. The developers need to target a specific group in order for the commercial to have a better purpose and attract the most attention.

After reviewing the commercials it was easy to see how the targeted audiences can be easily persuaded. This is especially so with food advertisements. For example, the Hamburger Helper commercial targeted working families