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Fashion Buying and Merchandising - Essay Example

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The study talks about the fashion buying and merchandising. The need for a change in season and style was one of the initiatives taken for the Spring / Summer 2011 collection of fashion designers. The United Colors of Benetton lacked in the area of color…
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Fashion Buying and Merchandising
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"Fashion Buying and Merchandising"

Download file to see previous pages The paper "Fashion Buying and Merchandising" concerns the process of Fashion Buying and Merchandising. The United Colors of Benetton have missed the fashion colors for the spring / summer collection of 2011, specifically because of the colors which aren’t bright or fashion forward. To change this, a capsule can be created to fulfill the gap and change the way in which the approach is taken. The capsule will not only consist of the changes in colors, but will also continue to include the ideal of comfort that the United Colors of Benetton approached toward the season The result will be the ability to combine the current parts of the fashion which was noted to have a better approach with the trends of the season based on colors. The focus for this particular capsule will be to expand on the shapes and key features which have already been introduced by the United Colors of Benetton. While there was a lack of the right coloring, there were some elements which could be considered with the clothing, specifically with the styles and shapes that were included in the various pieces of clothing. The capsule created will combine new types of fabric and colors with the shapes and styles which were currently introduced by the United Colors of Benetton for the Spring / Summer collection. These will then upgrade to the competition of other manufacturers who have changed their collections to the high styles that are available for the season while allowing the company to keep the authentic style. ...Download file to see next pagesRead More
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