Business Organization Analysis: TMOBILE - Case Study Example

However, with the unstable industrial sector, the organizations would experience major turbulence in their performance and hence, require experimenting with new strategies to cross the barriers, for remaining successful. (Milliken & Lant, 1991)” (Miller et al., 1998). On the operational level, T-mobile would require utilizing strategic planning objectives, which react to the changes in the industry and reflect the same in an effective manner, as the industry faces instability and uncertainty.

However, for the industries belonging to a stable industrial sector, the strategic planning objectives, on an operational level, would mean maintaining the operational status quo, while ensuring the positive growth for the company.Subsequent to government deregulations, T-mobile has been able to formulate a stimulated dynamic business environment in the United States, while the company aims at forming a strategy to stay ahead by providing excellent products and services to the consumers. Accordingly, it appears that the company is functioning well, in terms of strategic, planning and operational levels, as the company is offering innovative products, considering the rapidly changing customer preferences, while aiming to remain better, cheaper and faster, when compared to its competitors.

In this direction, two models of mobile phone, brand-named as “sidekick” has many innovative features, including “Myspace” application, while making the mobile as the ultimate messaging device. In addition, high definition LCD technology with a large WQVGA screen can be witnessed in “Sidekick LX” model. (T-mobile, 2009) However, the company seems to be still facing tough competition from American Wireless operators like Verizon and AT&T, as it may require doing more, on the operational level for matching their market share.

While control is the function of the planning process, T-mobile needs better coordination between control and planning, to achieve the above goal, as the company is no-where near the top wireless companies in America, in terms of market share.