Mission, Vision, and Goals Analysis of T-Mobile - Case Study Example

The company considers innovating on its services and technology to the highest excellence, competence, and effectiveness (Investor Relations, n.d.). The vision is simply presented without any pretension. It is achievable since the company already possesses the current technology that it offers. With continuous research and development in the field of telecommunication, the company can innovate for better technological infrastructure and system that it can offer to the public. It sets its standard, that is, “quality, efficiency and innovation” geared towards the benefit of people (Investor Relations, n.d., para. 1). The direction is clear and fosters a commitment on its part which reflects the factual accomplishment in networking by providing mobile services to 99 percent of the country’s population.

T-Mobile’s mission focuses on the reputation of the company in the market as one that can provide the highest quality service in telecommunication with “passion” to provide freedom of movement of the people. Its goal to achieve the pinnacle status in telecommunication is clear but the second portion of the one-sentence vision is not specifically defined. Thus, the mode by which the people can have the freedom to move is not clearly explained. While the mission mentioned about its service and passion to deliver it to all people, it did not take into account its values, beliefs and ethical standards; it failed to advocate its strengths and competitive advantages; it did not evoke its responsibilities to the public that would include not only delivering telecommunication services but also its commitment that telecommunication will not be used to the detriment of the people; and how the employees would be regarded and treated within the company premises.

There is no mention of the culture the company would like the officers and employees to imbibe. Assessing the contents of the mission and vision, they are not generally good. The company is mainly concerned with its reputation, its system and technological infrastructure and “everyone” who can be inferred as the end-user or consumer. There is no mention of the organizational development in favor of the employees and manpower that would provide career advancement for them. The working conditions and welfare of the employees are not considered.

Concern for employee advancement is necessary to inspire them to work for the company for the rest of their productive years. Although I hold a managerial position, I am still one of the employees of the company. I would like to work for a company that assures me of security of tenure and an opportunity to advance within the organization.