Impact of Globalization on the International Hotel Industry - Essay Example

Discuss the Impact of Globalization on the International Hotel Industry ID] [Lecturer] Globalization is a term identical with big companies, multinationals and NGOs, as well as a host of other industries, one such of them keeping pace with time is the hotel management business. These companies and the similar ones tend to go on the international map in order to seek for larger and much bigger businesses than they had when they were confined in a local region or sometimes at a national level. Globalization also thus became a way for the hotel companies to take up their growth at a rate which not only satisfied their shareholders but also avoided the possible problems that were attached with this very new happening of business world. Everyone related with business tries to make an effort at gaining possible new markets internationally but at a risk worth taking. No company would like to grow beyond means and afford losses be it for a single month, no matter. Trying to go global and market at the international level is one risk which has to be taken with the bosses and shareholders being very calculated as there is a potential chance of falling back to the old ways the business carried out before it went global. There are certain risks and issues when an organization tries to go the international way as it has to take a global stance by becoming worldwide. The goal of international business is basically to create important value by taking care of its products and services or other items in a hard line approach whereby the business attached with it continuously prospers and grows beyond means for the better. No company can afford a business doing the opposite of it, extracting losses for all and sundry and thus pushing the business to the wall. The international business of a particular company will then remain only a dream and the shareholders will hardly hope for a miracle to change their business. Domestic businesses are so much easier to understand and thus run. (Rusher, 1996) International businesses change the course of working methodologies in an instant fashion. The hotel industry is no such exception to this dictum. Without a doubt, the hotel industry of the world is a booming market. Such is the related state of affairs that it is taught as a separate discipline in different curriculums of the world. The future growth is predicted by the industry gurus and they know it best when it comes to gain an understanding of the hotel industry and more than that providing luxurious service to the guests globally. The future of the hotel industry or we might want to rephrase it as the hotel development regime is one that will continue to prosper no matter how trying the circumstances are or how cut throat the competition is, within the realms of comprehension related with care and commitment brought together at the same level. On the same tangent, the development of the hotel industry brings with it a certain number of issues as well as limitations. Then again there are some strong aspects which need to be touched upon in the related discussion as well. (Contractor, 1998) However what is more significant at this stage is to apprise one and all of the developments that have happened in the hotel industry over a specified period of time, one which has seen progress happening at the grass roots levels and small hotels turning into hotel chains on a global level and even exceeding far beyond. The last statement might just look a bit too much but then again there have been some future undertakings of constructing different hotels on the moon, beneath the sea level and on Mars as well. With the advent of five star and luxury hotels, the need is to identify and find certain employees who will be suited best in accordance with the requirements of such an industry. The role of the employees has changed and this is something that will be studied in-depth here as well. These employees are taught with the most advanced hotel management courses and pertinent skills are imparted to them so that they could meet with any expected or unexpected turn of events within the realm of a luxury hotel. The role of the employees thus has changed for the better and it is a fact that is known to one and all. (Kopecki, 1997) The coming times will see it happening on a more cut throat level than is present at the very moment. This is because presently such luxury hotels are very few and they cater to a select set of audience and as such employees for these luxury hotels do not count as a huge number. When these luxury hotels would increase, so would be their demand to recruit employees who are more skilled and who have more abilities and the educational prowess to back it all up with. In the five star setting of hotels now-a-days, employees are not mere employees anymore. They are the true face of a hotel chain and for that fact; the hotels must ensure that these employees understand the philosophy that the hotel brings along with it. The employees need to deliver within the domains of this very philosophy, which is further segregated into the form of the mission and vision statements, laid down by the organization and in this case, the hotel itself. Thus the role of the employees will continue to grow in an exponential manner and this will bring in changes for the better at all levels possible. The employee service standards within the global hotel chains provide an interesting measure of the revenue that these hotels could earn. Since the guests demand a lot of service measures to be made a part of their stay at the respective hotels, the revenue could exponentially multiply at the hotels where service is of the highest standards. It means that the staff behavior towards the customers/guests is out class and there are no two views about the very same aspect. The global hotel chains have a similar understanding as far as the service standards are concerned and they leave no stone unturned when it comes to a firm grasp of the guests’ needs and wants. The ethical behavior with their own staff is also an interesting debate that has been making the relevant rounds and hotels need to instill the pride and much needed confidence within their own hotel staff so that they could work to their optimum levels and provide for all the services that are needed by the guests and customers. (Kline, 1997) This an happen if the staff knows that their wants and needs are being taken care of in an efficient manner by the hotel management and the top notch within the hotel echelons are doing their utmost to guarantee the very same at all times possible. One must understand that the end result is there for the taking, by the hotel management itself. With that, the revenue would increase and so would the chances of having more and more guests over a period of time within the hotel – thus increasing the rapport amongst the global hotel clan as well as the bonding that it creates with the existing guests and the potential ones who plan to stay in such hotels during their stay at the cities where these hotels are. Revenue management thus needs to be the buzzword when the talk goes out loud of satisfying the customers’ needs by all extents and means. A barrier of significance lies in the wake of employees’ training modules. The training of employees must be done in a manner that automatically creates a sense of interest within the employees since they think of repeat visit to the same hotel. It is up to the hotel administration to find out as to how they will carry out the process of inducting new employees, train them in a proper and adequate manner and also provide them benefits so that their job satisfaction levels could come clean and clear in their job tasks and the completion of these activities would indeed mean that the customer satisfaction levels are adequately met. These points are of essence since these make up the core of any hotel chain and the whole related industry is dependent on such actions. The aspect of rewarding employees from time to time also works to the benefit of the hotels themselves as the customers seem to like the service that is provided by satisfied employees rather than nagging ones. (Helms, 2001) It is significant to understand that the globalization within the present times has offered quite a lot in the name of the hotel facilities that one can really gain an insight of the same as the time passes by. There is so much more to explore and understand that the human mind feels amazed and overwhelmed with what the hotel industry has achieved in such a quick time. The speed with which this progress has been made comes as a surprise for one and all because two or three decades back, the hotel industry did not warrant similar feelings and emotions on the part of the guests who stayed and left without the much needed comfort and solace that they came after. There were always problems and that too in numbers when it came to the provision of the most basic of amenities. The future developments in the hotel industry will surely amaze one and all and one can expect so much more to come out of the coming times that there is a lot of room for surprises and amazing stories. The need is to understand what the human mind can think and envision for him and eventually bring to reality what he considered an arduous deal. The barriers need to be removed so as to enable growth within the hotel regimes at a cut throat pace. Globalization has played the trick for the international hotel industry in more ways than one and there is little room for doubt in this very regard. Thus, the recommendations with the ethical business behaviors include the publication of annual reports by the hotel management as well as maintaining a link with the different publics that remain in close alliance with the working methodologies of the hotel itself. What is most important here is to have an understanding that no business could achieve revenue increase and solid rapport to be built alongside its working regimes if there is absence of ethical considerations and if morals and values are just being taken care of merely rather than in the practical sense. (Bowman, 1988) All said and done, the hotel staff and management must pull up their socks and be more accountable towards the customers and guests as well as towards the different publics which have invested large sums in the working bases of the hotels. References Bowman, James S. (1988). Ethics, Government, and Public Policy: A Reference Guide. Greenwood Press Contractor, Farok J. (1998). Modal Choice in a World of Alliances: Analyzing Organizational Forms in the International Hotel Sector. Journal of International Business Studies, Vol. 29 Helms, Marilyn. (2001). Effective Employee Discipline: A Case of the Internal Revenue Service. Public Personnel Management, Vol. 30 Kline, Alan. (1997). Hotels Offer Hospitable Escape from Welfare. The Washington Times Kopecki, Dawn. (1997). Choice Hotels Plans Major Restructuring. The Washington Times Rusher, William A. (1996). Grand Hotels. National Review, Vol. 48 Word Count: 1,834 Read More