Why Hire Pet Sitters - Case Study Example

The first one is the addition of in-house pet sitting in her service. Since Judy has experience in this kind of job, she is qualified to attend to the needs of her prospective clients' pets at the comfort of their homes.

According to Rod Scofield and Russ Mclean, pet sitting has many benefits that are fitted for Judy's market. Aside from minimizing the risk of exposing their pets to traumas and possible illnesses, the presence of pet sitters within the homes of their clients even contributes to crime deterrence in the community. Pets are given personalized and comprehensive care that is missing if they are to be groomed outside of their familiar territories. It would also give peace of mind to the clients, knowing that their pet and even their homes are safer because of the pet sitter present in their homes.

Another targeting strategy that she should do is to promote her services via the web. Since her markets are web literate and experts, she has to offer her service to them through the most familiar marketing venue they know-the Internet. She should avail a marketing website furnished with business transaction capabilities such as online payment and online booking/ scheduling for the convenience of her prospective clients. They most probably prefer to pay her and do the initial transaction. With these kinds of services, she has an edge over her competitors within the area.

One expansion strategy is to tap the opportunities that the nearby major airport brings. The airport is another venue for the potential market base. By establishing a pet grooming service near the airport, passengers boarding on or disembarking from the airplane could avail of pet service without much hassle. 3. Given the unique environment and lifestyle of her target market, Judy should position her business to suit the needs of her clients. She should allay the worries of her customers from the moment they leave their pets in an unfamiliar environment outside their homes.

At the same time, she should connect to her customer through the web for their benefit. With these in mind, her positioning statement should be "a pet grooming business that provides personalized service at the comfort of her client's homes with the aid of the capabilities of the web in transacting business.