Recommendation and Implementation Plan: Four Points Kingston - Case Study Example

Recommendation and Implementation plan: Four Points Kingston INTRODUCTION Four point Kingston is a popular and a well reputed holiday resort which has opened for the public from the year 2000. By reading the case of the place one can give an easy implementation and the recommendations for the planning to be made in the place. It is having a well reputed name in the Kingston area and it attracts many tourists and the visitors to this place mainly due to the service and the reputation. This place gives the main attention to the people's service. This attracts more number of people to this resort. Although service is provided all over this place specially gives lot of technological services like fully furnished conference halls, internet facilities and many more technical things and satisfies it's customers to a larger extent. OBJECTIVES The objective of the Four Point Kingston is that to provide the proper response and service to the people or the customers who comes there and to provide them rooms with a nominal and a reasonable tariff compared to the other resorts or the hotels. Apart from that they also provide the people with a good equipment room and lot of relaxation games and the activities that are present there. Also to give the customers a happy and a long lasting memory full of happiness about the stay in the resort. Dedication Enthusiasm Loyalty Integrity Generosity Helpfulness Team This is what they are doing there to attract and satisfy the customers as a team. PROBLEMS Four Point Kingston is providing a lot of features to the customer but it also have some other problems and issues they are nothing but the problems due to the competitions and the future planning. This has to be taken into account and should be dealt in an expertise manner in order to avoid the bitter results because the competitive places are also the reputed ones and they do provide a good customer service. The main problem is that the competitive places have a fully equipped sight seeing place that is from the place the Kingston harbor is visible and is able to provide the customers a nice sight seeing place in the same way four point also provides the sight seeing of a lake which tallies the other. Apart from this problem Four Point also suffers some other problem which is the vacancy of the rooms. Most of the customers who arrive to Kingston come mainly to be relaxed and to get some pleasure. So most of the rooms get booked only in the season timing and mostly they are all peak at that time. But at the other timings most of the rooms are left just like that this is the other problem faced by the Kingston group. SHORT TERM & LONG TERM The Four Point Kingston is a nice place for the tourists to stay and enjoy having pleasure but also certain things has to get enhanced because there are certain places that has been developed in a greater extent to attract more number of people. So it has to concentrate on the profits and the enhanced services that have to be provided in the mere future. RECOMMENDATION Lot of recommendations can be given for the development in the short term the main thing that has to be increased is the revenues to the concern or in other words the profitability to the four points. This can be achieved by allotting the vaccant rooms to a least benefit by giving certain concessions and at the same time through some simple enhanced services instead of the costly ones. Like instead of giving coffee machines can provide coffee to the persons directly twice a day or else providing some decent but cheaper drinks. So the vacant rooms also will be occupied and at the same time the lesser cost will be tallied using this system. Also making the conference halls well equipped. But we can see that the cost they collect throughout the year is more or less the same around the year. This method could be changed so that during the season time the tariff could be increased slightly so that the persons will be affordable to pay and occupy during the season time so that we can gain more revenue that is we can get more benefits. In the long term the four point the number of service persons should be increased to a greater extent so that the customers will be satisfied a lot and will be recommending the place to more number of people. This will definitely spread the name throughout the place. Apart from these all things the concern could employ certain tourist guides in their place itself so that the tourists need not confuse where to go and how to go they can employ these kind of benefits so that some more extra revenue could be gathered through this technique and through which more number of tourists could be gathered and the name and the standard also increases due to this. Apart from this the services like teaching swimming to the kids and some sort of entertainment modes like games and extra curricular activities could also be increased which also attracts the tourist people to a greater extent. The online reservation is available but we can make some arrangements like letting the regular customers to know about the season and the newly enhanced things in the resort and asking their opinion of making a tour to the place. These things could be made in order to increase the number of people coming to the place and loving to come again and again. The main thing that has to be seen is that the comments from the customer. Once if a customer comes to this place and goes back it is essential to know the needs of the customer like what are the expectations and what they think about the price tariffs by gaining those things one can decide well the real drawbacka and can try to accomplish them. IMPLEMENTATION Some times the implementation of all the above said things may seem be harder but at most of the times it is essential to make all these requirements so that the place gets more familiar and reputed. This is the most wanted thing that has to happen and to attain that it is advisable to get some sponsors or loans showing them the proposed plan and the expected turn over due to that method. CONCLUSION So to conclude this Four Point Kingston should provide a better service to the people those who go there and provide better place and all sort of entertainments to avoid the bitter experience. WORKS CITED THIS IS MY IDEAS OF IMPLEMENTATION AND RECOMMEDATION SO NO WORK CITED THINGS. Read More