StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Macro Environment Pepsi - Case Study Example

Cite this document
Summary
In the paper “Macro Environment Pepsi” the author analyzes Pepsi, which remains bullish in India with its plan to invest about Rs. 400 crores. Pepsi established seven new PET bottling plants by the year 2000, which supplemented the previous eight plants in Mumbai and Calcutta…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Macro Environment Pepsi
Read Text Preview

Extract of sample "Macro Environment Pepsi"

Download file to see previous pages

The major factors of social and political organization within the vastly diverse population are language, religion, and caste. The economy of India is the fourth-largest in the world as gauged by purchasing power parity (PPP), with a GDP of US $3.36 trillion. When measured in USD exchange-rate terms, it is the tenth-largest in the world, with a GDP of US $692 billion (2004). (Kapoor, pp 3-5) India was the second-fastest emergent major economy in the world, with a GDP growth rate of 8.1% by the end of the first quarter of 2005-2006.

Nevertheless, India's massive population results in a comparatively low per capita income of $3,100 at PPP and is classified as a developing nation. For most of its independent history, India has adhered to a socialist-inspired approach, with stringent government control over private sector participation, foreign trade, and foreign direct investment. Since the late 1980s, India has slowly opened up its markets through economic reforms by decreasing government controls on foreign trade and investment.

The privatization of public-owned industries and opening up of certain sectors to private and foreign players has advanced slowly in the midst of political debate. India has a workforce of 496.4 million of which agriculture forms 61% of it, industry 18%, and services 22%. The unemployment rate is at 9%. Agricultural products include rice, wheat, oilseed, cotton, jute, tea, sugarcane, potatoes; cattle, water buffalo, sheep, goats, poultry, and fish. Major industries include textiles, chemicals, food processing, steel, transportation equipment, cement, mining, petroleum, and machinery.

Over the last 10 or so years, India has also capitalized on its huge number of highly educated people who are fluent in the English language to become a vital location for global companies outsourcing customer service and technical support call centers. It is also the main exporter of skillful workers in software services, financial services, and software engineers. India's key trading partners are the United States, the European Union, Japan, China, and the United Arab Emirates.The standard of living in India is continuously improving and beverages play a very important role in the lives of Indians.

Consuming soft drinks with a fast food meal is a common practice in the country. The single most common factor which is used to measure the standard of living in the per capita purchasing power parity (PPP) adjusted gross domestic product (GDP). In 2003, the per capita PPP allocated GDP for India was US$ 3100. These statistics can be compared to $32,000 for the USA, $4,800 for China and roughly $26,000 for most western European countries. With one of the most rapidly growing economies in the world, clocked at an average growth rate of 7% between 2000-2003, India is swift on way to becoming a large and globally important consumer economy.

(Kapoor, p -4)The Indian middle class, touted to be anywhere between 100 and 300 million depending on the data used, is rapidly getting used to the Western consumer lifestyle. Despite massive inequalities, the standard of living of the average Indian is gradually but certainly rising and, if existing trends continue, will grow to be around one third that of the developed world (in PPP dollars) by the middle of the 21st century.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Macro Environment Pepsi Case Study Example | Topics and Well Written Essays - 750 words, n.d.)
Macro Environment Pepsi Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1531076-macro-environment-pepsi
(Macro Environment Pepsi Case Study Example | Topics and Well Written Essays - 750 Words)
Macro Environment Pepsi Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1531076-macro-environment-pepsi.
“Macro Environment Pepsi Case Study Example | Topics and Well Written Essays - 750 Words”. https://studentshare.org/business/1531076-macro-environment-pepsi.
  • Cited: 0 times

CHECK THESE SAMPLES OF Macro Environment Pepsi

Corporate Finance Company Profile of PepsiCo

The paper contains the description of pepsi Co, Inc and the finance summary from which the author concludes that the company portrays a very strong and positive position in the markets place and this company has an ability to challenge its rivals to have a girds to become the market leader… The author states that there are certain areas where pepsi should pay attention to like in the area of working capital, net profit margin, reduction in revenue expenditures on a consistent basis and assist in increasing its investor's confidence towards the organization....
8 Pages (2000 words) Essay

Planning as One of the Vital Parts of an Organizations Management

To monitor and stay update about the changes in the external and internal environment situation analysis is very important there are many methods to do situation analysis but the most common is SWOT analysis after applying it management of organization came to know the strength weakness and as well as the opportunities and threats to the organization.... PESTEL analysis is also used to do macro-environmental analysis (Pinedo, 2009)....
5 Pages (1250 words) Essay

Pepsi Marketing Strategies in the United Arab Emirates

Marketing environment consists of the macro environment and the micro environment.... pepsi typifies hygiene,… pepsi has been producing cola over hundred years and has dominated the world soft drink market over the years, coca cola being the leading competitor (Stoddard, 1997). pepsi first introduced in 1898 by Bradham Caleb who first made and tried He introduced it as Brad's Drink and later renamed it pepsi after enzyme Pepsin and the kola nuts ingredients (Stoddard, 1997)....
7 Pages (1750 words) Essay

Internet Technology, Marketing, and Security

Organizations make use of internet to capture market in today's competitive environment.... The Internet is useful for attracting customers by providing them a great variety of services and relevant information about the products or services.... There are specific digital internet sources mostly used for the purpose including official websites, social networking sites, blogs, etc… There are specific digital internet sources mostly used for the purpose including official websites, social networking sites, blogs, etc (Silverstein, 2001)....
6 Pages (1500 words) Essay

Marketing Basics of Marketing Mix

or example if pepsi's marketing mix is considered its product is a drink that is aimed at thirst need of humans, its pricing is quite affordable which varies with variety of SKUs (stock keeping units).... Its place strategy is based on the vast distribution network that is aimed at making pepsi available in every other store, shop and majority of restaurants.... The promotional strategy that pepsi uses consists of variety of promotional tools such as advertising, public relations, sponsorships, personal selling, and sales promotion....
1 Pages (250 words) Assignment

Macro Forces Analysis for a Beverage Manufacturing Company within an International Market

Investors should consider the macro environment factors which affect the success of their business now and in future.... Generally, this paper will analyze the macro environment factors within an international market for investors who are willing to start a fruit juice processing company in the United States.... The paper will also provide a research on the macro environment factors in the US and will give recommendations to the investor whether to invest or not....
4 Pages (1000 words) Essay

The Macro Environment Analysis

In this study, PESTEL analysis will be used to understand the effect of macro environment on PepsiCo and then suggest ways by which it can achieve smart objectives.... The customer's buying choices are however not uniform and there are lot of factors that influence the choice that a customer ultimately makes whether or not to buy a product....
6 Pages (1500 words) Essay

Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market

bull; Red Bull cola faces stiff competition from the already established brands like pepsi and Cola-Cola.... The paper "Macro and Competitive environment of the Non-Alcoholic Redbull Cola in the UK Market" highlights that Redbull Cola needs to adopt innovatively and mix market strategy for its soft drinks to meet the challenges from its rival companies in the global market.... In the current environment of recession, the market conditions have become more stringent and customers have become more cautious....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us