Nobody downloaded yet

Skoda Business Strategy - Case Study Example

Comments (0) Cite this document
Skoda, the Czech auto giant has been borrowing harder in Europe to ensure that they have the right market for themselves. Slowly displacing some of the other manufacturers in the auto segment, the company capitalised on its reliability brand and combining well with Volkswagen ensured that the car they produced was really world class…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Skoda Business Strategy
Read TextPreview

Extract of sample
"Skoda Business Strategy"

Download file to see previous pages The market picked up and so did profits. For the first time in Skoda history, the company had a wait list of customers in UK. The company registered continuing and ongoing growth in profits for the fifth year in a row.
The Auto industry in the world has been going through an excessive change in performance and growth. In the last decade, the rise of China and Asia as manufacturing hubs changed the course of the auto industry in the world. The market in China and India, seem to be picking up and the Chinese market which has only 2% of its population holding four wheelers is already the size of the Japanese market. This makes it an highly probable growth market in the future (Jianxi Luo 2005). With many of the European and American car manufacturers finding their market dwindling and having surplus capacities have been reducing their manpower. They need to look at fresh and growing markets like that of China and Asia. With only a few players controlling the car market of the world, players like Skoda who has been gaining ground in Europe and in Asia need to be watched. The rising market for Skoda and the increasing profitability of the company makes it a company worthy of analysis (Tulder RV & Ruigrok W Jun1997). Beating some of the seeded players in the European market is no easy task. But Skoda could do that successfully and looks forward to a major break in the profitability of the company in the current year. All this makes the company, the one that needs analysis of their policies and their strategies. This paper aims at analysing the company and its marketing strategy that has led it to the success that it is now facing.

4. Strategies of the Company
Skoda was formed in the year 1894 in Czechoslovakia with the aim of making bicycles. Subsequently, they moved into manufacturing motor cycles and later cars, trucks and buses. During the early twentieth century, the company started producing agricultural and other farm equipments for the east European market. By now the cars of the company found their way to the markets in the Western Europe and there was quite some market for them in UK. But the UK market always had a joke about Skoda particularly the appearance of Skoda. Skoda did make inroads into the West European market and in America because of its ruggedness and reliability. Though technologically poor, the engine under its hood was powerful enough to keep running even in the worst conditions. That made the machine one of the most reliable ones in the market at that time. This saw the population of Skoda increasing in UK.

After World War II, Skoda tied up with Volkswagen for technical collaboration. VW invested in the company and ensured that the basic design of the Skoda remained in the early days but soon replaced by the Volkswagen Design since the technology adopted by VW as superior. This brought another marketing strategy that had to break through the already crowded market in Western Europe and in USA as much as in the rest of the world (William Kimberley Jun 2001). The perception of Skoda as an ugly duckling was slowly changing but still persisted. 'Oh! It's a Skoda'. But then it was as usual thought to be efficient and reliable. Skoda now had to make use of some bold advertising and marketing strategy ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Skoda Business Strategy Case Study Example | Topics and Well Written Essays - 2500 words”, n.d.)
Skoda Business Strategy Case Study Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Skoda Business Strategy Case Study Example | Topics and Well Written Essays - 2500 Words)
Skoda Business Strategy Case Study Example | Topics and Well Written Essays - 2500 Words.
“Skoda Business Strategy Case Study Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Business strategy
Apart from the historic significance of the garage, as according to the case, it is the only facility that offers safe and convenient indoor parking within the vicinity. As parking has always been scarce within the area, the garage
8 Pages(2000 words)Case Study
IBM Business Strategy
The case study shows that continuous movement of IBM's competitiveness in the late 1990s as one of the largest business and information technology (IT) solution providers in the world, is contributed to a number of strategic moves. Successfully moved up to the value-chain, IBM was able to reduce its exposure in the commoditization of IT hardware manufacturing.
4 Pages(1000 words)Case Study
Business strategy IKEA group
This home furnishings retailer owes its success to its low priced and wide product range, smart purchasing and distribution activities and retail function (Nattrass and Altomare, 1999). Based on the history of IKEA given in the Appendices section, this report aims to evaluate the business strategies of IKEA.
8 Pages(2000 words)Case Study
Skoda Auto
The reality with International markets is that customers are extremely price-conscious. While making purchases based on emotional appeal, there is a rational side which does have an effect on the decision to buy a particular make and model of car. This ultimately targets emotional people.
2 Pages(500 words)Case Study
Within sixty five years, Skoda had managed to overcome various challenges such as conflicts, financial depression and political change. In 1990, the Czech management of Skoda sought for a strong foreign partner to work with (The times 100 133). It joined forces with Volkswagen AG (VAG) due to its reputation for strength; quality and dependability hence became the fourth element in the Volkswagen group.
4 Pages(1000 words)Case Study
Business strategy
AFJ also faces competition from international brands such as Cartier and Bulgari. Most of the affluent Egyptian market that is interested in buying jewelry is impressed and attracted by Western culture and thus
8 Pages(2000 words)Case Study
Starbucks Business Strategy
However, in the re3cent times the company has been witnessing serious downfalls and as a result of that the overall sales is declining thereby affecting the growth and development of the firm.
11 Pages(2750 words)Case Study
Business-Level Strategy
Among the strategies include responsiveness to the clients through heeding to their needs in terms of product value, innovation and pricing. For instance Apple Inc. would focus on its marketing structures
1 Pages(250 words)Case Study
Business policy & strategy
Also it should diversify into new segments with new products. McDonald should increase the range of its products to include healthy alternatives in its menu. Even though, McDonalds is working in the direction, it should also advertise this
4 Pages(1000 words)Case Study
Delivering a business strategy
To compete in such situations, an organization such as TNT needs to do things differently. A business plan should be holistic and clear. Innovativeness forms the core value of a business strategy. In an attempt to sell its policies, an organization needs to
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Skoda Business Strategy for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us