The Marketing Management In Hotel Industry - Essay Example

The reason why the author does this research is that of his interest in both subject quality manufacturing and HRM and also because he wants to improve the knowledge in both areas that he is interested in. For the manufacturing area the author has some knowledge and regarding HRM is due to the fact that the author is doing the Masters degree in HRM. Also, because the author is from the south UK, so he is interested in understanding how the HRM works in the UK. The author also would like to work and a HR department especially in the manufacturing industry.

To achieve the above-mentioned aim, the author has set out two objectives that need to be answered. The first objective that the author state is: To find out how individuals with chocolate retail industry difficulties are treated by the hotel chocolates in the UK (i.e.: the application of the law on equal opportunities towards chocolate retail industry). . In Chapter two the study continues with the Hotel Chocolat's' Growth in the UK chocolate manufacturing sector about the areas of this study.

Next, in Chapter three the study continues with the Customer-Based Analysis. In Chapter four the study continues with the conclusion, recommendations, and statistical reliability and in the last chapter, the author suggests his own personal Recommendations be made in the area of research. Conclusion To conclude after taking into consideration these suggested recommendations, the Chocolat's functions will operate in a better way and a high level of performance will be introduced and the employees will be kept satisfied.

What can be done is to recruit more full-timers because the Hotel will be able to invest more, for example in training. In the case where the hotel will have to recruit part timers, it must be ensured that these employees will sign a temporary contract for the summer period. This move will provide the hotel the opportunity to plan in long term in respect with the recruitments.