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Tourism Management Assignment - Essay Example

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France is in the forefront in international travel and tourism. France is the major tourist destination in the world registering a total arrival of 75.1 million in 2004. This huge number accounts for 9.8% of the world's entire tourism industry bringing in US$40.8 in total receipts for the same year (World Tourism Organization 2005).
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Download file to see previous pages This paper looks at current performance of the Eiffel Tower as a tourist destination. The first part will give basic information and a brief review of visits. As this paper aims to look at how Eiffel Tower fares as a tourist destination, it will utilize analytical methods to justify and strengthen the assessment. After the analysis on the operation of Eiffel Tower, the paper will give recommendations and possible measures that can be undertaken to increase tourist arrivals and receipts. Also, it will offer suggestions on how to further maximize the utility gained by travelers when visiting Eiffel Tower. These recommendations will of course, lay on the future prospects which will also be identified in this paper.
The Eiffel Tower is a famous tourist attraction not only in France but in the entire world. This structure is a symbol of the innovative technology which is already existent at the end of the 19th century. Postcards sent from France usually carry an image of the tower, indicating the popularity of this massive structure. Eiffel Tower, being the top attraction in Paris records approximately 6 million visitors annually (The Structure of Eiffel Tower and Its Evolution 2006).
The Eiffel Tower was built for the International Exhibition of Paris of 1889 to celebrate and commemorate the centenary of the French Revolution. The design of the Eiffel Tower came from Gustave Eiffel, who won among the 700 proposals submitted in a design competition. After its construction, the tower was officially opened by the Prince of Wales King Edward VII of England. The establishment of the tower in 1889 marked the completion of the world's tallest (300 meters) building until 1930. At first, the building of the tower was met with resistance as people consider it as an eyesore. Now, this proves to be wrong as it draws a lot of tourists and income to France.
There are a lot of amazing facts which attracts tourists to this particular establishment. For one, the tower's height varies according to the temperature. This is due to the fact that the metal used in building the Eiffel Tower expands as temperature rises. Thus, the top of the tower may shift away from the sun by up to 8cm (3.25 inches). The Eiffel tower is being repainted every seven years to protect the structure from rust. Tourists are given a chance to take part in choosing what color the tower will be by a poll.
Tourists can explore the three levels of the structure to totally appreciate the beauty of the Eiffel Tower. The ground floor is consists of the massive hydraulic elevator machinery which has been used since 1899, change office and the Paris Tourist Office. Meanwhile, tourists can stroll and relax at the first floor where anyone can have a glimpse of the tower's recent and past history. The first floor also houses a section of the spiral staircase, the original hydraulic pump, a FerOscope, Observatory of Tower Top Movement, the panoramic indicators, historical panels, Cineffeil, exhibitions of the tower, souvenir shop, snack bar, "PARIS-TOUR EFFIEL" Post Office and internet stations and phone booths. Altitude 95, one of the only two restaurants in the tower can also be visited in the first floor. The second floor offers a 360 view of the whole city of Paris. This is the perfect spot to make a photographic study of the city. Like the first floor, this level ...Download file to see next pagesRead More
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