We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

L'Oreal Global Marketing Strategy - Case Study Example

Comments (1)
Summary
This paper aims to analyze the marketing process of L’Oreal and its marketing mix. In it, you may find the PEST analysis and Porter’s five forces for L’Oreal. Also, strategic road-map, opportunities and threat, capabilities and benefits analysis are given in this research paper. Further, it tries to investigate the marketing planning process of L’Oreal and its strengths and weaknesses…
Download full paper
GRAB THE BEST PAPER
LOreal Global Marketing Strategy
Read TextPreview

Extract of sample
L'Oreal Global Marketing Strategy

Download file to see previous pages... Head-quartered in the Paris commune of Clichy, France, the L’Oreal Group is the world’s largest cosmetics and beauty company. It has established activities in the field of cosmetics, focused on hair-color, skin-care, sun fortification, make-up, fragrances and hair-care. It is vigorous in the dermatological as well as pharmaceutical fields. In the United States, it is the paramount nanotechnology copy-right holder.

According to a case study in the year 2005, the L’Oreal group, whose worth was $18.89 billion, was declared as the largest and the most successful cosmetics company round the globe, with more than seventeen international hallmarks (Case Study, 2005). Moreover, Business Week Inter-band survey ranked L’Oreal on the 49th position in August 2004, since, its brands were valued at $5902 million. L’Oreal extended its business in 150 countries by putting up on sale a wide range of make-up, fragrances, hair and skin care products to both men and women. As noted by Morais, L’Oreal sets itself apart from other brands just because of its reliability over time since it merges the double-digit top-line growth of a hot technology company with the bottom-line comforts of a well-run bank (Morais, 2000).

2. The Marketing Process L’Oreal finds itself in the situation of the most prosperous hallmark as it serves as the basis for identifying opportunities in order to satisfy the unaccomplished customer needs and requirements....
The mission of L'Oreal Group aspires to bring to reality the urge for men and women to look beautiful and aesthetic with time. This mission has always been of prime significance in for the company.

As far as the marketing investments are considered, although 90 percent of the investments are accounted for by the investment in brand contacts, until now there hasn't been any tool which allows the managers to identify, a consumer perspective, the most efficacious set of contacts in which to invest. However, L'Oreal Group has described a tool which empowers the brand owners and marketers to identify and select the crucial contacts which are relevant for a particular brand. Moreover, in order to integrate across these key contact points, L'Oreal delivers brand experience through a relevant and pertinent set of consumer brand which encounters at a minimum cost, but with maximal impact. Moreover, it focuses on the metrics which can be used to inform a variety of significant decisions in the context of managing brand contacts.

The essential marketing principles make it accessible for any business to survive in the market in an efficacious way as it encourages the businessmen to apply them to aspects of their daily lives as well (Jobber, 2007). In context of the first element of its marketing process, it is the company's distinct expertise of beauty that exists for the reason that it believes in beauty which is all the more unique and diversified that any ...Download file to see next pagesRead More
Comments (1)
Click to create a comment
ch
charlie27 added comment 1 month ago
Student rated this paper as
I had an issue with a case study types of works. All until I came across this website and this particular document. Even though "L'Oreal Global Marketing Strategy" is far from my studies, the structure is so great that I use it all the time as an example for my own works.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Nike's Global Marketing Strategy
The world of 21st century is a world of zero geographical barriers. The evolution and speedy emergence of high speed internet connectivity has played a major role in the process of eliminating the physical challenges related to the existence of physical barriers among the countries, which previously played a major role in the process of gaining information and other access from countries around the world.
8 Pages(2000 words)Term Paper
International Marketing - Viagress Marketing Strategy
It’s a fast moving world that is growing rapidly with development in every field. Technology keeps on changing after short intervals that is the proof of rapid development. In this modern age health sciences have developed so drastically that life expectancy rates have increased and death rates have decreased.
3 Pages(750 words)Case Study
Corporate & Global Strategy
This study is initiated to investigate and analyse Tesco corporate strategy. The study first of all scans the market environment using Porters Five forces framework, Porters value chain strategy and the SWOT matrix the study analysis Tesco in order to identify those invisible taken for granted assumptions, capabilities and resources that competitors have found difficult to emulate.
8 Pages(2000 words)Case Study
McDonalds Marketing Strategy
Ever since the company has been growing to become the world's largest fast food retailer, operating more than 30,000 stores in 119 markets. Today, the face of the fast food market is very different from what it was more than fifty years ago. It has become highly competitive, and companies are pressured by high costs and deliver increasingly similar menus with little space for differentiation.
13 Pages(3250 words)Case Study
Marketing Communication College Case Study
We analyze the Dermacare Case Study gleaning from relevant observations and market theory to formulate our new strategy. We propose a marketing strategy based on market analysis and consumer behavior. To evaluate the effectiveness of previous marketing expenditures, we analyze the market in which Dermacare operates.
4 Pages(1000 words)Case Study
Global Marketing
The company provides services and hardware like handsets, communications equipment, and other accessories are form reputed brands. It has already made a successful presence in UK and European markets. The company would like to tap the huge potential of the Asian markets and plans to make its presence felt first in India.
10 Pages(2500 words)Case Study
Operations Management and Loreal
This report focuses on the cosmetic industry with L'Oreal as the target company. It aims at presenting the various operations management techniques adopted by the company over the years and focus on the area of supply chain management. Supply chain management is an important domain of operations management and effective implementation of SCM strategies can help companies not only in saving millions of dollars but also put in place a seamless manufacturing and distribution process.
10 Pages(2500 words)Case Study
SMEs Marketing Strategy
Through marketing planning, the fundamental strategies of the business enterprise are conceived on the basis of market needs, forces, and opportunities; and marketing is implemented as a philosophy of business operation and a way of corporate life. There are several reasons for the increasing attention marketing planning is receiving.
12 Pages(3000 words)Case Study
Marketing Strategy for DHL
For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product preference.
9 Pages(2250 words)Case Study
Global strategy case study
These conflicts would derail the progress and growth of Tesco in India and would cause more losses at a time when Tesco needs to regain recognition as a leading multinational. Also, being in the good light of government would go a long way in
3 Pages(750 words)Case Study
Let us find you another Case Study on topic L'Oreal Global Marketing Strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us