L'Oreal Global Marketing Strategy - Case Study Example

Head-quartered in the Paris commune of Clichy, France, the L’Oreal Group is the world’s largest cosmetics and beauty company. It has established activities in the field of cosmetics, focused on hair-color, skin-care, sun fortification, make-up, fragrances and hair-care. It is vigorous in the dermatological as well as pharmaceutical fields. In the United States, it is the paramount nanotechnology copy-right holder. According to a case study in the year 2005, the L’Oreal group, whose worth was $18.

89 billion, was declared as the largest and the most successful cosmetics company round the globe, with more than seventeen international hallmarks (Case Study, 2005). Moreover, Business Week Inter-band survey ranked L’Oreal on the 49th position in August 2004, since, its brands were valued at $5902 million. L’Oreal extended its business in 150 countries by putting up on sale a wide range of make-up, fragrances, hair and skin care products to both men and women. As noted by Morais, L’Oreal sets itself apart from other brands just because of its reliability over time since it merges the double-digit top-line growth of a hot technology company with the bottom-line comforts of a well-run bank (Morais, 2000). 2. The Marketing Process L’Oreal finds itself in the situation of the most prosperous hallmark as it serves as the basis for identifying opportunities in order to satisfy the unaccomplished customer needs and requirements.. The mission of L'Oreal Group aspires to bring to reality the urge for men and women to look beautiful and aesthetic with time.

This mission has always been of prime significance in for the company. As far as the marketing investments are considered, although 90 percent of the investments are accounted for by the investment in brand contacts, until now there hasn't been any tool which allows the managers to identify, a consumer perspective, the most efficacious set of contacts in which to invest. However, L'Oreal Group has described a tool which empowers the brand owners and marketers to identify and select the crucial contacts which are relevant for a particular brand.

Moreover, in order to integrate across these key contact points, L'Oreal delivers brand experience through a relevant and pertinent set of consumer brand which encounters at a minimum cost, but with maximal impact. Moreover, it focuses on the metrics which can be used to inform a variety of significant decisions in the context of managing brand contacts.The essential marketing principles make it accessible for any business to survive in the market in an efficacious way as it encourages the businessmen to apply them to aspects of their daily lives as well (Jobber, 2007).

In context of the first element of its marketing process, it is the company's distinct expertise of beauty that exists for the reason that it believes in beauty which is all the more unique and diversified that any