Nobody downloaded yet

Strategic Analysis of LOREAL - Case Study Example

Comments (0) Cite this document
Summary
The reporter casts light upon the fact that the market has many products all for the same purposes hence requiring that any company coming into the industry to have good knowledge of how to tackle the market and reach the consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Strategic Analysis of LOREAL
Read TextPreview

Extract of sample "Strategic Analysis of LOREAL"

Download file to see previous pages The beauty and skin industry requires a company that is ready to work on the distribution channels and methods. The staff should have good knowledge of the market and ensure that the target groups are reached.
4. Build and protect your brand. The industry expects that anyone engaging in its practices offers only the products and services they can comfortably deliver. This ensures that quality is maintained and the effects of the products controlled.
5. Take advantage of the available industry resources and stay fresh through new innovative products and offerings. The industry has so much competition and any product coming into the market need to be outstanding and convincing enough for the customer to purchase it.
L’OREAL offers a diverse range of products that include consumer products, professional products, luxury products, active cosmetics, and the body shop. The key objective of the diversified product portfolio ensures that everyone all over the world has easy access to L’OREAL products through a presence in outlets. The beauty and skin industry has so many products with purposes. L’OREAL being a big company in the field ensures that any requirements regarding beauty and skin are catered for. In addition, L’OREAL is dedicated to ensuring that their many products will in one-way or another match anyone’s personal lifestyle. L’OREAL develops brands that fit a person’s power of purchase from the low end to the high end; different products at different prices.
The company controls the product brands. This ensures that there is flexibility in operations. L’Oreal produces diverse products to ensure they have enough to draw the attention of their target groups. The products include professional Salon Brands that include Matrix, Kerastase and Redken, luxury Brands such as Giorgio Arman, Ralph Lauren, Biotherm and Lancome, retail Brands that include Garnier, Maybelline and L’Oreal Paris and active cosmetics such as body shop, Vichy and La Roche. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Analysis of LOREAL Case Study Example | Topics and Well Written Essays - 1250 words - 13”, n.d.)
Strategic Analysis of LOREAL Case Study Example | Topics and Well Written Essays - 1250 words - 13. Retrieved from https://studentshare.org/business/1675238-case-study
(Strategic Analysis of LOREAL Case Study Example | Topics and Well Written Essays - 1250 Words - 13)
Strategic Analysis of LOREAL Case Study Example | Topics and Well Written Essays - 1250 Words - 13. https://studentshare.org/business/1675238-case-study.
“Strategic Analysis of LOREAL Case Study Example | Topics and Well Written Essays - 1250 Words - 13”, n.d. https://studentshare.org/business/1675238-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Analysis of LOREAL

Strategic Analysis

...? Strategic Analysis Introduction Strategic analysis is a key component for an organization in order to determine the overall scenario of its business operations. It facilitates the organization to decide upon the path of action which it can take to ascertain its long-term profitability and sustainability. With this consideration, the primary objective of this research report is to analyze the strategic scenario of Zarraffa’s Coffee (Zarraffa’s), an Australian based coffee retailer which is found to be quite rapidly growing in Australia. The report will further aim to provide appropriate strategic actions, based on the assessment of the prevailing scenarios, which the organization can take to ensure enhancement of its operations... such as...
10 Pages(2500 words)Essay

Strategic Analysis of Loreal

...?Strategic analysis of Loreal L’oreal has been one of the largest companies in the FMCG sector in matters of the sales volume it accounts over the years. The organization deals with consumer brands as well as the professional products. The most popular consumer brands of the organization has been L’Oreal Paris and Garnier(consumer products, n. d) whereas the products like Kerastase has been popular under the professional segment. The organization deals with a variety of luxury products as well as active cosmetics and has delivered to the needs of the people on a regular basis. The paper studies the business system of the organization, the overall organization structure and carries an in...
6 Pages(1500 words)Essay

Strategic analysis

...? Strategy Analysis Presented by 5 Reasons for Sony success Sony Corporation has been on the first lane in creating a successful businessstrategy through utilizing the organizational internal and external analysis frameworks. Sony has used key successful methods to attain in implementing their strategic business analysis plans. Marketing challenges are overcome by developing perfect organizational strategies in order to win the competition (Mohk Jakki, 2010). Knowledge of fundamentals of marketing assists corporations in understanding how to create a perfect marketing strategies using value chain, competitive strategies, and innovation strategies. Sony has used the...
6 Pages(1500 words)Essay

LOreal Consultancy Report

...year are explained. Part three contain the key and critical success factors for L'Oreal which could insure the organisations success and growth. Following in part four the report will identify organizations and alliances, what impact they may have on the industry and on the competitive position of L'Oreal. Finally, I determine what strategic options are the most appreciate to this organization to ensure its success in the next five years. Index Overview of the Cosmetic Industry 3 Size of industry 3 World Markets 3 PESTEL Analysis 4 1.Key Strategic Issues Facing the Cosmetic Industry 6 Product Development 6 Unique Product Acquisition 7 Micro Segmentation 7 Global...
10 Pages(2500 words)Essay

Strategic Analysis

... Introduction Strategic analysis refers to the process of taking into account current and future eventsthat take place in an organization. The analysis helps the management of an organization to anticipate the events that will happen in the organization, evaluate those events that will occur and assist in tackling problems that may happen in the future. The importance of the analysis is that it enables the top management to set up goals, make quality decisions and set up strategies that are crucial for the growth and development of an organization (Grant 2005). Commerzbank It is financial institution that offers banking services and other different products to their customers. It was established by individual and merchant bankers... in...
8 Pages(2000 words)Case Study

Operations Management and Loreal

...on the cosmetic industry with L'Oreal as the target company. It aims at presenting the various operations management techniques adopted by the company over the years and focus on the area of supply chain management. Supply chain management is an important domain of operations management and effective implementation of SCM strategies can help companies not only in saving millions of dollars but also put in place a seamless manufacturing and distribution process. The analysis of the report shows the absolute advantage of L'Oreal in terms of its sale and market share in the industry. To emphasise the competitiveness, the report presents a comparative study of L'Oreal with some of its rival...
10 Pages(2500 words)Case Study

Strategic Analysis

...Strategic Analysis: Google BY YOU YOUR SCHOOL INFO HERE HERE Strategic Analysis: Google 0 The External Environment Google is a multinational technology leader providing a diverse variety of Internet-based services and Web-based products. The majority of these products and services include cloud computing opportunities, Internet search platforms, and advertising. The company boasted over 50 billion dollars in revenue in 2012 (Google, 2012), with the majority of these revenues stemming from Adwords, featuring pay-per-click pricing as well as offerings for traditional banner-style advertisements. Google has expanded its business presence internationally so that by 2012,...
14 Pages(3500 words)Research Paper

Value-chain for loreal

...Value Chain for L’Oreal Table of Contents Introduction 3 Value Chain Analysis 3 Inbound Logistics 3 Operations 3 Outbound Logistics 4 Marketing and Sales 4 Service 4 Firm Infrastructure 5 HRM 5 Technology Development 5 Procurement 5 Conclusion 6 References 7 Appendix 8 Introduction L’Oreal is one of the leading Clichy based French cosmetics and beauty multinational companies. L’Oreal is the largest organization in the global personal care industry in terms of profitability and revenue generation. This assignment will conduct an internal value chain analysis for L’Oreal in order to determine how the organization is adding value in its business process. Value Chain Analysis Value chain...
2 Pages(500 words)Assignment

Strategic Analysis

...facing criticism that Voss contains similar sources as the tap water due to which the company is currently struggling to sustain its positioning in the industry. However, the competition in the bottled water industry is becoming intense with the passage of time. The present document strategically analyzes Voss Water and its positioning in the industry. In order to determine the positioning of the company, industrial analysis, PESTLE analysis and PORTER five forces analysis have been conducted to determine strategic positioning of Voss Water in the Bottled Water industry (Anon., 2014). Industry Analysis: Bottled Water Industry The...
6 Pages(1500 words)Research Paper

Loreal Case

...perform well in Africa, not as an American form of beauty, but an Africa representation of beauty. In a Globalized world, various cultures exist in different global segments. Therefore, the world needs a product that is not only French, or American, but something that is dynamic and creative for all sorts of people in the global economy. In order to penetrate other global markets, it is important to study the demographic segment of a foreign market, (age-structure, population size, ethnic mix, geographic distribution, and income distribution), the sociocultural segment (societies cultural values, norms and attitudes), and the economic segment of a foreign economy. Based on sociocultural segment analysis, L’Oreal could...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Strategic Analysis of LOREAL for FREE!

Contact Us