Business Requirement Analysis - Essay Example

Business Requirement Analysis In this world, when things are computerized and technologies are getting more and more common in daily lives; production and marketing are getting a hard-hitting competition. Every one around in the market wants to earn more, get the fame and though often introduce new products using latest technologies. One of the famous techniques now a day for handling business is e-commerce. Electronic commerce is handling of different business transactions on Internet called World Wide Web (Web). General business transactions like selling, buying, & data transferring made on Internet provides profitable Revenue to business. Running business is not only keeping organization's website on Internet and driving it simply; It has a full modus operandi that shows the business to consumer; compel them to make business to hat organization, upgrading the site as required, etc. Tamba Internet (1994 - 2007), clearly says in their website "All successful e-commerce sites follow two vital rules: Goods are clearly and attractively displayed for maximum visual impact; and the customer experience is simple and pleasurable." Following are few major points that should be kept in mind while transferring your website on air. Consumers are busy Life is boring and dull Price Matters Needs are only resource to compel consumer to buy Competition i.e., Number of same products in the market Internet Bandwidth Consumer information is a private mania Money is what organization wants to earn Government Laws of the country Different Languages around the globe If above mentioned points are prolonged; it is being said that to every point there is a reason and these reasons can allow the designer to design an eye-catching business websites. Consumers are busy: Keeping this idea in mind leads the designer to design a business website that takes no time to acknowledge the consumer about the business and products the company deals in This can be done by placing more pictures and less easy text. The website should be in a manner for the viewer that one can gets to latest updates immediately. Life is boring and dull: This idea may leads to make the website using decent but eye-catching. Obviously, business sites are for mature beings and they don't prefer the bright and funky colors. To make it more attractive a light audio can be added. Some flash videos for advertisements of the own business products. Price Matters: Expensive products are only seems good if they are known to be designer products. But if to make the e-commerce works best for the business, prices should be in the range when people from middle class family can also afford them with the taxes and delivery charges. In the globe around, no doubt people have money to buy things that give them comfort but those people are less and people buying products when needed are more. Needs are only resource to compel consumer to buy: Wishes and needs make the consumer buy the product. So to achieve good e-commerce, the site must be full of attractive text and images. Product profile must have words that realize the consumer that this product is the only thing he/she requires. Competition i.e., Number of same products in the market: Competition makes e-commerce tougher as consumers instead of shop online prefer to go to market and look different products of the same kind at same place and choose the one best fits to their pockets and needs. Though to make the place in the market, Advertisements should be strong and price should be fixed and competitive to other products in the market. Internet Bandwidth: To provide the e-commerce business site to all standard of consumers, web site designers should take care that they don't upload heavy flash video etc. that takes time to load on a simple dial up Internet browsers. As all Internet don't provide good bandwidth and due to this reason many consumers may escape. Moreover, sometimes loading of heavy material takes time which consumer is always short of. Consumer information is a private mania: Privacy matters a lot for public. And though consumers absconder from shopping online as websites are not secure and giving the credit card numbers and account details sometimes leads to a case of theft. Designers should take full care of the security layer while designing the website. Money is what organization wants to earn: Designers should take care for the security not only for consumers however also for the business as sometimes business accounts can be theft while making money transactions. Government Laws of the country: For running a business, businessman requires to pay attention to the legal and ethical ways. These legal and ethical ways to run a business confirms that whatever business is dealing or the company allows buying legally and for each deal tax is being paid efficiently to the government. Hence, legal government stamps should be displayed to show customers that business is legally made. Different Languages around the globe: Internationalizations are important for grasping the business. Designer should design choosing either a language that can be easy to understand for every consumer or the web site may have the option to change the langue they require to view website in. Besides the above-mentioned facts to gain business via e-commerce, there are many more. This document discusses the two vital facts in detail, which are as follows: Develop and implement a new website or enhance an existing website to include online catalog sales. Develop and implement a new website or enhance an existing website to include customer service. Online Catalog Sales As characterize in few above inclines of successive e-commerce sites; online catalog sales is one of the vital angle to consider it. Keeping the idea that consumers have less time and they want to reach their desired product soon. Display of sales catalog will be the best eye-catching and attractive idea to grasp the customer. Not only a pictorial view but also some brief features including its price should also be displayed as its profile. For example if we talk about a shopping cart, Catalog must be displayed as such: 1. Website loads its Home page displaying all new added products. 2. To each product, a small brief feature profile displays showing its price, its number of colors and sizes available. 3. There must be a click link to each product that takes the user to a page where that product is zooms in and all its features are fully displayed. 4. Colors of product when clicked, the image should change the product in respective color. 5. To each product different size and colors are displayed with the radio buttons. User may click the button and click on "BUY" link. 6. This link takes back the customer to the HOME page to shop more or go to the counter for paying the bill. The catalog should be dynamically updated with respect to the date. I.e., as soon as the product is added to the website database; it should be displayed on Home page of the website. This how the product catalog can be used and make the customers grasp more quickly. Customer Services Customer Services are important to provide to the customer for good business organizations. These customer services include online helps; frequently ask questions, complaints and their feedbacks. These services keeps customer not only in hand but give it a trust to be with them always. For Instance, if talking about a shoe specific online shopping website: 1. There must be few links of "Online Help", "FAQ", "Complaints". 2. Customer clicks any of the links; a new page opens that shows a text area for message writing. 3. Customer writes the problem and enters the email address on next email address field. 4. On Clicking the submit button a frequent mail is sent to customer department. 5. User is shown a message that the complaint or query is delivered and they will get the feed back soon in their inbox. 6. Customer Service people reply the mail frequently and keep the trust of customer. This kind of action keeps the business sites reliable and responsible for their dealings with the customer. Conclusion To keep the business establishes on Internet; Points to ponder for e-commerce must strictly consider. These points not only keeps the website attractive and customer grasping but also flourish the business around the globe. Giving customer what they need in a beautiful manner according to their budget at their homes what they require; is only done if before designing the website all aspects should be kept in mind. Easy approach latest catalogs and giving best in time customer services keeps the customer tightened with the company. References: Tamba Internet (n.d., 1994 - 2007). Putting the wind in your sales Marshall Brain (How Stuff Works, 1998 - 2007). How E-commerce Works Vitamin Features (Carson Systems, August 6, 2007). Copy-writing for E-Commerce Iventa (Iventa Corporation, 1999 - 2007). Expert E-Commerce Website Design Read More