Tin roof(bar)Marketing - Essay Example

Social media marketing does not face any hindrance concerning geographical setting hence customers from whatever geographical location can be reached. Social media builds brand, product awareness, a brand is a long-term picture of a given commodity, and it is that which makes a product be known for quite some time. The intensity of a brand has the implication of enabling individuals know a product more, it can be used to create new customers by letting them know about the business. Secondly, letting them be your friends, making of friends is something quite hard given its procedural; on the contrary, it is quite easier through the social media (Keillor pg. 13). This will enable them buy from Tin Roof (bar) as their brand of choice.

Social media marketing is worth investing in because of several reasons, which include and is not restricted to the following. It is in social media where customers are easily found as everyone in the target market use social media in one way or another. Face book, YouTube, Twitter, LinkedIn, Pinterest and mobile apps and games have all become favorite pastimes across the world (Schepp and Debra pg. 112). . ts the products and brands on a platform as well as the product messages to be shared; this leads to awareness hence many individuals would know the product.

Interest is also developed on a product hence creating customer loyalty, and sales improvement, which leads to increased revenue, and hence the profit and company image will as well increase. (Keillor pg. 45). The company should therefore use this method to widen the operation base of the company. In the world of competition, the use of social media has the impact of leveling the playing field, as Tin Roof (Bar) Company will be in the position of receiving enquiries from big and small prospective clients alike.

The company will be in the position of achieving the set marketing objectives using similar tools like the others and applying the same rules. This means social media sites are both less costly and easy to access irrespective of whether the company is a big one or a small one. This is despite the fact that such companies would still own a bigger chunk of the platform depending on their resource base. Another reason that Tin Roof (Bar) will find social media helpful in marketing is that social media is searchable and it would aid consumers to look for its products and services through online searches.

This is because, through social media the company’s organic Google search results will be affected and hence provide entry to the website of the company. This form of interlinking the platform used whether, face book, twitter, Skype or any other platform has the impact of creating value for the company’s products (Schepp and Debra pg. 72-5). Furthermore, social media content is sharable. One of the major purposes of a social media platform is to find contents and share them irrespective of where they find