Communication Strategies of Samsung Group - Essay Example

? Running Head: SAMSUNG GROUP SAMSUNG GROUP SAMSUNG GROUP Samsung Group is a South Korean company that deals with the manufacture of electronics. The company’s headquarters is at Seoul, South Korea. Samsung’s most notable venture in the Market industry is the mobile phone production. The company has increased the demand of mobile phones in the market by introducing new brands. In consequence, this has increased the revenue of the company and ranked it among the leading mobile phone companies in the world. Corporate Communication Samsung has improved the communication industry in the world, mainly because of the numerous mobile phones that the company has invented. In 1961, Samsung entered the electronic market as a producer of household electronics. After the death of the founder, Lee Byung Chull, Samsung was divided into different groups. This was part of brand extension to increase the company’s revenue (CBJ, 2013, p. 1). Since the formation of Samsung Group, communication across the world has significantly improved because of the innovations. Improved mobile phones from Samsung Group have eased communication methods. The introduction of smartphones has given users an opportunity to use mobile phones for other functions. Samsung Group is one of the leading mobile phone companies that introduced internet surfing through mobile phones. The strategic expansion yielded the Samsung Group, which primarily deals with the communication industry. Since the formation of Samsung Group, the company has launched several mobile phones. Some of the mobile phones launched into the market by the company possess new technologies that enable easier communication (CBJ, 2013, p. 1). In order to increase the popularity and ease communication, Samsung Group has collaborated with some mobile phone networks. This has allowed mobile phone users to enjoy easier accessibility of mobile signals for an improved communication. Internet surfing on mobile phones has improved communication through the internet extensively. Mobile internet has been an advantage to people who often communicate via the internet. Because of this, Samsung Group has collaborated with numerous internet providers to allow easier accessibility of the internet through the smartphones. Branding Samsung’s central philosophy in the commerce market entirely depends on the marketing brand. The color blue is the company’s recognized official color. This is to differentiate the company’s products from other companies to avoid confusion. The company has intensified its branding on mobile phones and semiconductors because of their worth (MBJ, 2013, p. 1). Mobile phones and semiconductors are Samsung’s central source of income. Since its formation in 1938, the company has not changed its official color of blue. This has helped in promoting the original appeal of the company. Branding has helped the company market its products through its original color of blue. Consumers have embraced the company’s official color, which cost the company billions of dollars in rebranding. Consumers have easily identified the company’s products in the stores because of the originality. This approach has prevented the company from potential financial losses. Samsung’s brand originality has increased the company’s sales all over the world. The company has branded all its products with its name for easy identification. The name "Samsung" has a meaning that the founder, Lee Byung Chull found comprehensive enough to adopt (MBJ, 2013, p. 1). According to the Korean language, the name stands for "three stars.” The number "three" stands for "big, numerous and powerful", the "stars" symbolize eternity. Media Landscape Samsung has managed to change the media landscape through the production of new technological devices. The computer-programming laboratory in Warsaw, Poland has enabled the media to change their coverage to digital media (CBJ, 2013, p. 1). The laboratory has enabled Samsung to produce televisions and smartphones that can gain signals with ease. The new technological devices from the computer laboratory have enabled viewers to watch their favorite videos. They have also enabled journalists to transmit live coverage of their information through televisions and smartphones. Other than smartphones and televisions, Samsung Group has also embarked on the production of cameras. In 1995, Samsung Group bought a German camera company called Rollei. Samsung acquired the company in order to break into the European market. It also acquired Rollei as part of the company’s brand extension (CBJ, 2013, p. 1). Since the acquisition of Rollei, Samsung Group has managed to change the media perception by inventing new camera products. This has helped journalists all over the world to gain information using improvised cameras from Samsung. The acquisition of Rollei has promoted the company to greater heights in the production of other electronics. It erased the belief that some consumers had regarded the company’s production of mobile phones only. Ethics The central objectivity for Samsung Group is to capture the electronic market in the world. Even though this has been the company’s objective, it has focused more on capturing the mobile phone market than any other factor (MBJ, 2013, p. 1). The company has focused on mobile phone production because of the income generated. The mobile phone sector of Samsung Group has gained increased sales than any other electronic produced by the company. Since its formation, mobile phone sales have been Samsung Group’s central objective. This has enabled the company to produce more mobile phones than any other electronic. As of 2013, Samsung Group has launched over eight hundred million mobile phones in the market. This has ranked Samsung group as the world’s largest mobile phone company in terms of production. Because of the increased demand of the company’s mobile phones, Samsung Group has surpassed Nokia as the largest mobile phone company (MBJ, 2013, p. 1). This has extensively increased the company’s revenue and growth. The increased revenue in the company has led to a higher production. Since its formation, Samsung Group’s agenda has been to increase the demand of its electronics. Promotion The company has embarked on different marketing strategies globally. The branding of the company’s electronics has increased demand across the world. In order to promote the use of the company’s electronics, Samsung Group has embarked on advertisement strategies that seek to promote awareness. The company has chosen target markets that have enabled many mobile phone users to gain access to the newly introduced smartphones (MBJ, 2013, p. 1). Because of this, Samsung Group has been able to break into different markets in terms of supply. The increased demand of the company’s electronics has also increased supply. This has occurred because of the broader scheme of marketing applied by Samsung Group. The organizational orientation of Samsung Group has been the key to the company’s success in the commerce market. The functional level of the marketing department of Samsung Group has provided good guidance to the other departments within the company. Conclusion Samsung Group has achieved its success in the commerce market because of advanced marketing strategies. The company has emerged as the leading mobile phone company in the world in terms of production and sales because of marketing. The promotion strategy applied by the company has helped in marketing the company all over the world. Because of media satisfaction, Samsung’s popularity has increased among journalists who use improvised cameras for their work. List of References Charlotte Business Journal (2013), Samsung unveils curved Galaxy smartphone. Morning Edition, Oct 9, 2013, 8:16 am EDT Memphis Business Journal (2013), Samsung unveils new large-screen smartphone. Morning Edition, Nov 27, 2013, 7:58 am EST Read More