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This paper discusses the business as well as marketing plans for Apple Inc. as the main points that will affect its presentation in the imminent. Business strategy. Hotelling, Steve, Joshua, and Brian, (p.12) says that an expert by the name Gil Amelio recognized why Apple was deteriorating stating lack of cash, quality hardware as well as software, focus as some reasons. Apple has reached leadership in its target market via the constant invention of new products. It came up with iPods and iTunes around 2003 thereby making them obtainable for Microsoft Windows systems.

Research shows that by around 2011 in the worldwide market, iTunes accounted for 70% for the download of music. iPad, Mac, iPod are samples of good quality products Apple has produced than its contestants in the market attracting a lot of customers like the iPod that is easy to use due to its fast mover benefit. Again, its success has come through developing high quality ground breaking yields that are easy to use and that provide clear differentiation. Apple got its first advantage in the market due to the provision of online music through the use of iTunes as well as iPods.

By the time other industries were coming into the market, Apple had relished benefits with a low degree of competition. The high level of growth has enabled the Apple company to be difficult to catch by other contestants therefore product growth and propagation plans has benefited the industry. This tells that the company will constantly lead the PC industry as long as the benefits stand. However, the accomplishments of sales benefits are not automatic. One fault in the proliferation plan may result to difficulty in strategy being realized.

For the strategy product growth as well as a proliferation strategy to be successful, detailed info is needed from the producer regarding the new thing about the product. Most PC users and other groundbreaking yields do not know a lot of info about the company and the new thing about the product. Apple should create ways to let people know as well as persuade customers from the entry of their groundbreaking yields in the market. Marketing Strategy According to Hotelling, Steve, Joshua, and Brian, (p. 13), Apple began a marketing movement around the iMac scheme known as No Beige with a view to distance its design from the other beige box of the time.

Again, Apple has hired effective marketing plan where customer group may be forced by demographic, budgetary and others. At this moment of time, its products are made to target businessmen, students, doctors and many more. While Windows PCs came loaded with temporary software, Mac came with valuable and creative programs that consist of processor, spreadsheet amongst others. Hotelling, Steve, Joshua, and Brian, (p. 15). The position of the Apple is to aim brand loyalty as well as less price subtle customer like for instance, it has claimed on developing Unibody MacBook as well MacBook Pro.

Marketing strategy is built around different components. The first thing is to create a groundbreaking product to keep customers absorbed. Apple has driven a lot of clients in the worldwide market to choose its product because some have been developed for watching videos as well as producing products or mp3. Above all, the industry created numerous websites so that consumers can