Car Wash in Abu Dhabi - Essay Example

Entrepreneurship starts with the process of being able to establish a small-scale business. In relation to small business management, this report will discuss the proposed business project which is to establish a car wash station in Abu Dhabi, UAE. After discussing the type of business entity or forms of business ownership which will be used in the proposed business project, the rationale for selecting this particular business project will be tackled in details.             As part of the strategic planning process, the mission and vision statement will be stated briefly followed by conducting an environmental or industry analysis.

This section will have three (3) sub-sections which will focus on applying the industry framework of Porter’s basic five forces of competition, PESTLE, and SWOT. Eventually, competitive analysis will be conducted followed by discussing the strategic alternatives, goal settings and strategies, and control system. Before presenting the actual business plan, a business feasibility study will be conducted to determine the proposed business’ estimated return on investment. 1.1       Proposed Business Project             The proposed business project is to establish a car wash station in Abu Dhabi, UAE.

Today, one of the major competitors of the proposed business is the ADNOC petrol station. Aside from selling products like lubricants and fuels, ADNOC is also offering aviation services, vehicle inspection, car wash, and change oil services (ADNOC, 2013a; 2013b; 2013 c). Furthermore, ADNOC has its own convenience store called “Oasis” in each of its petrol station (ADNOC, 2013a; 2013b). Therefore, to gain competitive advantage as compared to ADNOC, the proposed business project is to combine the car wash station with a mini coffee shop.

By giving the customers a place to stay while waiting for the car wash service to be done, the customers can relax at the cofee shop. Basically, a wide variety of foods, coffee, and other beverages will be sold at the coffee shop.