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Case Study - Essay Example

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Case Study 1. Kimpton’s environmental sustainability initiative is considered to be the most successful programs implemented associated with the environmental sustainability. With reference to the case, it can be viewed that the environmental sustainability initiatives taken have proven to be fruitful and beneficial both in terms of environmental and business benefits…
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Download file to see previous pages It has also been viewed that investing in water and energy conservation, replacing linen bed cover, pillow covers with cotton products, and most significantly renovation of the hotel with environment friendly products have helped in establishing eco-friendly environment attracting more customers. In-depth analysis of case scenario has further revealed about the benefits specially replacing non-toxic cleaning agent with the ecofriendly cleaning agent. Additionally, it was also found that the toxic material present within it can lead to the occurrence of critical diseases such as cancer, reproductive disorders, respiratory ailments, and eye and skin irritations. Additionally, it has been analyzed that the advanced environmental sustainability initiatives assist the hotel to generate new business with government, non-government agencies and corporate bodies. In this context, this further assisted the hotel to gain goodwill within the market, which ultimately resulted in its success. The cost incurred while installing the eco-friendly equipment’s can be expensive. However, it can be stated that cost would help in attracting more customers who are more conscious about the environmental matters or believe in eco-friendly activities (Lawrence and weber 484- 489). 2. Kimpton EarthCare program was develop with the prime motive of establishing an eco-friendly environment within the hotel by using superior quality, non-invasive, eco-friendly products and services at all the branches of the hotel located all over the United States of America and other countries of its establishment. The accelerated industrial activities along with rapid increase in adapting products that contribute harmful chemicals in the environment are forcing the common masses to adapt eco-friendly products to avoid healthcare issues. Additionally, it has been viewed that the government of different countries and non-government organization are adapting measurements to spread the awareness of adapting eco-friendly products. In this regard Kimpton EarthCare program provides a new dimension in the hotel industry. This program not only adapts new measurement to introduce different nontoxic cleaning products but also aims on adapting practices that would help mainly focus on printing 35 percent ‘post-consumer recycled paper’, saving almost 24,000 pounds of woods. The program also plans to recycle 100 glass bottles every month that would help in saving energy equal of powering almost 100-watt light bulbs for 60 days. Additionally, the policy of recycling paper and to use soy ink to print on recycle paper and the plan to introduce organic coffee in all the lobby of the hotel would help in reducing cost and also help in attracting customers by providing them with the best quality product. The policy of replacing the normal electric bulb with energy efficient bulb would help in reducing 70 percent of the total energy consumed. It is also worth mentioning that adapting such a huge change would also help in attracting association towards the hotel which would indirectly help it ...Download file to see next pagesRead More
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