Managing Cultral Diversity - Essay Example

Employing a diverse workforce helps the organization to deal with diverse groups of clients. However, these companies will need to have effective diversity and inclusion strategies in order to retain their diverse workforce. This paper will seek to analyze how Nike, Adidas, and Puma handle diversity through a review of information on their websites. The company with the best diversity policy would be the best to work in for most people on the job market. For Nike, their mission has to do with the athletes and innovation, as well as inspiration that they give these athletes.

Additionally, the company has various guiding principles that they expect their staff to adhere to, including that their main goal is innovation and that they should maintain Nike’s brand image (Nikeinc.com 1). When it comes to diversity, Nike’s website has a lot of information on their policy for inclusivity. According to their website, Nike relies on a diverse workforce in order to diversify their perspective, background, and opinion. They also harness their diversity to inspire ideas and innovation.

From their website, it is clear that innovation is a central theme. In fact, Nike has a Diversity and Inclusion team whose responsibilities include sharing the essential nature of diversity and inclusion with the aim of building understanding and awareness, the utilization of diversity and inclusion in order to create inspiration for new ideas, and to encourage connections between players in their supply chain and within the organization (Nikeinc.com 1). According to the website, Nike also develops Nike Networks that seek to aid Nike in making increased strides towards diversity (Nikeinc.com 1). For example, in the United States, there are six networks for employees that are designed to focus on important communities working for the company.

Each of the network’s intended purpose is to improve work performance, professional development, assist the company to recruit diverse skilled employees, and improve interaction and teamwork across their various work groups. These networks are central to the company given their prominence on their website, and they include the Native American employee network, the Latino employee network, the African American employee network, Asia-Pacific employee network, and the LGBT employee network (Nikeinc.com 1). The next website of the study was that belonging to Adidas, which also dealt with the issue of diversity, albeit not as prominently as Nike.

The Adidas group, like Nike, aims to become the global leader in the industry by creating brands that have a passion for sports and the accompanying lifestyle (Adidas-group.com 1). Information on the website says that they are committed to the continuous strengthening of their products and brands to improve their competitiveness, that they are leaders in design and innovations seeking to aid athletes in reaching their highest skill levels with each product, and that they are focused on their clients with continuous improvements in quality (Adidas-group.com 1). In addition, the company is also a global entity with increased focus on environmental and social responsibility, which seeks to embrace diversity and creativity, whereas also being financially rewarding to shareholders, as well as employees.

According to Adidas’