Commercialization plan for Electric Cars - Essay Example

? Electric Cars Electric Cars Background When it comes to alternative fuel car manufacturing the idea of hybrid cars is in common adaptation of the automotive manufacturing. Hybrid cars are concept cars based on the combination of electro-mechanical functioning. Such cars are driven from a combination of dual fuel efficiency such as gasoline-electric or diesel-electric (Mom, 2012). Based on the conception of hybrid cars a car manufacturer present in Canada Ontario is about to come up with the idea of electric cars, which are completely electrical and not supposed to be supported by alternative fuel agents (gasoline or diesel). The concept of electric cars is non-conventional in Ontario as those which are working on the fuel efficiency theorem in the region are dragging up with the hybrid school of thought. The Ontario manufacturer is onto the challenge of producing electric cars, which will be new to the market and require a comprehensive strategy to get accepted in the market. The need here is to bring a strong workable marketing plan in order to make the thought of the manufacturer successful in the market (Chan & Chau, 2001). This paper is focusing on the commercialization plan of the electric cars to be produced by a regional Ontario manufacturer, which is presently producing 75 cars per month and looking onto producing 200 cars per month in 2014. The plan will be asserting the strategies to make the idea successful in the market. The primary aim is to make the plan attentive to the market- a plan that can most attract the market consumers and developers. Commercialization Plan The first stage of the commercialization plan of electric cars is to bring a conductive demonstration of the idea of electric cars (Barnes & Brumfitt, 2001). The demonstration is to state potencies of the technology, the design and the concept to be introduced by the manufacturer in the Ontario market. After the plan is well asserted, the next stage is of execution which will endorse the plan into real means and in real outcomes (generation of market feedback). Here is how the demonstration of the plan engages the market of Ontario: Technology (Describing the Product) Electric cars are concept cars based on electro-mechanical function. The technology is derived from hybrid cars which are aimed to fuel efficiency and intake the combination of multiple fuels (gasoline or diesel) during operation (Jolly, 1997). The Canadian company is up on launching fully electric car in Ontario- a design that is a passenger car with space of 4 passengers at a time. Similarly, the design is ranging a speed range of 200 kilometres with high economical fuel consumption capability (Rafinejad, 2007). The design is basically a zero fuel emission design as there are fuel cells placed instead of internal combustion engine to become a green fuel supply for the car. Apart from all, the three major components of the car, the fuel cells power supply unit, fly wheel power storage unit and electric motor propulsion unit further adds to the efficiency and value of the car. Such valuable components are to balance out the electro-mechanical load on the car especially at the time when the car is at the higher torque rate (Battery University, 2013). Key Success Factors The manufacturer is aiming for an electric car that is vibrant to address city driving needs. Ontario which is a busy state and where drivers are usually on moderate speeds, this electric car is going to touch the basic state driver’s requirements (Survant, 2013). The electric car will maximize to a speed capacity of two hundred kilometres as the fuel cells placed in the car are highly power driven. This makes the car a complete electric drive, meeting the basic purpose of driving in highly efficient ways. Customer attraction for car has remained important for the manufacturer and for which it is going to come up with multiple attracted color ranges. The car will appear in market with blue, red, white, sterling metallic and black exterior coatings and this is all for stimulating customers’ attraction for the car. The manufacturer is on its long term goals and for which it is planning for cars’ major engine refinements in 2017. This will increase the speed range of the car doubling to almost of what the car is presently having (200 kms). Patents and UCA The partnering patent of the electric car design is the Ontario manufacturer itself. The design and conception is brought in place by the company design engineers who have been in the retrospective research in alternative fuel car manufacturing. The R&D section of the company has come to a decision to launch this eco-friendly car with the goal to make the car of identity, the car of name and recognition in Ontario. The partnering patents include the board of directors, the owners and the company innovation team which have been striving to come to this potential carrying achievement (fully electric car). The company is looking a prospective way forward as the design itself is a sign of innovation. Summary When it comes to alternative fuel car manufacturing the idea of hybrid cars is in common adaptation of automotive industry. Hybrid cars are concept cars based on the combination of electro-mechanical functioning. Such cars are driven from a combination of dual fuel such as gasoline-electric or diesel-electric. The Ontario automotive manufacturer has come out successive in the challenge of producing fully electric vehicle, a concept derive from hybrid cars which fall in alternative fuel car category. The company has brought a strong workable marketing plan which has demonstrated valuables features and characteristics of the car new to be launched in the Ontario market (Ministry of Transportation, 2012). The demonstration has actually put into place the company’s commercialization plan into action - a plan that has translated the car’s potencies into customer satisfaction. The Canadian car manufacturer is now on its high aims to see the design flourishing and succeeding in the market. The design is a market capturing design, a passenger car which can bring the right progress for the company. Reference List Barnes, S., & Brumfitt, K. (2001). Business Planning. London: Nelson Thornes. Battery University. (2013). Are Hybrid Cars Here to Stay? Retrieved from http://batteryuniversity.com/learn/article/are_hybrid_cars_here_to_stay Chan, C. C., & Chau, K. T. (2001). Modern Electric Vehicle Technology. Oxford: Oxford University Press. Jolly, V. K. (1997). Commercializing New Technologies. Boston: Harvard Business Press. Ministry of Transportation. (2012, December 3). Ontario Paves the Way for Electric Cars. Retrieved from http://www.mto.gov.on.ca/english/dandv/vehicle/electric/ Mom, G. (2012). The Electric Vehicle: Technology and Expectations in the Automobile Age. Baltimore: JHU Press. Rafinejad, D. (2007). Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership. New York: J. Ross Publishing. Survant, G. (2013). An Introduction to Hybrid Electric Vehicles. Retrieved from http://www.electricenergyonline.com/?page=show_article&mag=5&article=33 Read More