Investment in Training Sales - Essay Example

In such a way, the responsiveness of the entity is exponentially increased; thereby impacting upon the overall bottom line that the firm might experience. 2) As with any complement of the business process, it is unreasonable to assume that the process of personal selling will not evolve with the changes in the market. One of the ways in which personal selling this change greatly within the past several years is with respect to the impact of the Internet and social media have had with regards to the traditional face to face personal selling that had previously been exhibited.

However, it is likely to assume that as the Internet gains further access to the client base, personal selling will evolve even further and might necessarily encompass such nontraditional platforms as Skype, face time, or any other digital communication services. Whereas in-store communication between a sales associate and a prospective client, or cold calling has traditionally defined the role and extent that personal selling has exhibited in the past, it is unlikely that any level of a static definition will come to define personal selling within the very near future. 3) The sales manager should be intimately concerned with regards to the satisfaction of his/her respective salespeople.

The reason for this is quite obvious. Due to the fact that the salesperson is the point person with which the client interacts, this is oftentimes the only chance that any firm or entity has to engage a sense of understanding and/or appreciation for their particular business model and/or brand. Within such an understanding, it becomes plainly obvious that the importance of a satisfied and happy sales staff is interval to reflecting a positive first impression to the consumer. One does not need to briefly reference the horror stories of past experiences that they might have had concerning a disgruntled are a thoroughly disgusted employee to reflect back on the way in which this experience tarnished the image of the brand/store and further discouraged integration with such a business in the future.