Commercialization of Planet Value Creation of the Product Line - Essay Example

?Growth is an aspect that any company and/or organization necessarily seek to effect. Without a healthy level of growth, history and business analysis have proven that the likelihood of a given firm/entity surviving is slim to limited. Many times, the method of growth that is employed is with regards to domestic and regional growth. Although such a model is effective in generating a new level of clientele and integrating services and/or products with a new environment, it is oftentimes the case that a given company/organization or business entity has grown to such an extent that it is necessary to expand internationally. Whereas it might be expected that international expansion is very much the same creature as compared with the mistake and/or regional expansion, the fact of the matter is that an entirely new level of considerations must be taken into account. Accordingly, the first section of this analysis will discuss some of the key implications and considerations that must be taken into account with regards to launch any product internationally (Bewayo 7). Likewise, the second section of this analysis will focus upon identifying and discussing the concept of time to market with respect to the commercialization planet value creation of the given product line or business entity. As a function of analyzing this information, it is the hope of this author that the reader will gain more clear and definitive understanding of some of the salient issues and pitfalls involving international product launch and far-reaching impacts that even minute levels of time-to-market issues can have in affecting overall profitability and levels of competitive edge that may otherwise be experience. The first and most salient issue that must be discussed with regards to launching a new product line within an international scope is with respect to the fact that stakeholders within the international community will most certainly not integrate with the product or service to the stain extent or to the same level that domestic consumers have thus far exhibited (Anyim et al. 59). Business history is littered with examples of highly successful domestic firms that experienced monstrous international failure due to the fact that they did not perform the needed market research within the international target market. Rather, they were complicit and comfortable with merely utilizing the market knowledge and response mechanisms that domestic consumers have illustrated within the past; blending them to experience the pitfall of what an uninformed and ultimately arrogant foreign firm could experience in a global market (Ozer 477). As such, seeking to perform due diligence with regards to the marketing approach and spending the necessary amount of time and money that is required to gain a level of inference with regards to the way in which consumers from different cultures, religions, languages, and other factors might respond. Although this is a time-consuming approach, one that necessarily has an impact upon the second determinate which will be discussed below, it nonetheless is extraordinarily important in order for the business, organization, or entity to achieve a level of international as well as domestic set (Bewayo 493). The second determinate that this brief analysis will consider is with regards to discussing and identifying the concept of time-to-market with respect to the commercialization plan. Depending on the particular business and product/service that is offered, time-to-market is an extraordinarily important factor. If one considers the case of Samsung, even the most ingenious designs and levels of technology included within such a design are ultimately obsolete very soon after they are created. As such, time-to-market is something that Samsung, and firms similar to it, must consider at the very tip of their decision-making hierarchy (Ball et al. 3137). However, firms that are less time sensitive have the ability to analyze the market and perform research to a more effective degree prior to jumping into a situation that they might ultimately falter. Whereas the entire business world is fast-paced, the ultimate question of whether the value creation and time-to-market should delineate the larger share of how a given firm or entity operates is solely contingent not only upon the leadership of the firm/entity in question; it is also contingent upon the type of industry that is engaged in the degree to which the given good or service may or may not become obsolete within a very short time (Turner, 107). For instance, where is the case of Samsung illustrates one in which time-to-market is of the utmost importance and any degree of hesitation may prove that a given idea, technology, or concept that has taken millions of dollars to develop might ultimately be obsolete, the same might not be evidenced with the firm such as Colgate. Whereas time-to-market nonetheless is important for a firm such as Colgate, it is unlikely that rapid changes within the environment and/or consumer needs will differentiate a great deal between one time and the next (Bin 84). Whereas these factors have been discussed categorically, each of them has a level of impact that is explicit and concentric upon each and every entity and/or organization that engages in the business process. Whereas growth has been defined previously is a process through which each and every successful firm must necessarily engaged as a means of staying relevant and lucrative within the current environment, the factors that have been discussed necessarily impact upon the degree and extent to which such decisions concerning expansion and time-to-market must be taken. In total, what has been presented is something of a fine line (Carrieri 918). What is meant by this is that the current business entity must continually make a decision based upon whether it will focus upon providing goods and services in the maximum amount of time possible while ignoring relevant market concerns and the unique demographic case and/or needs of particular populations or whether it will focus upon these, performing a degree of due diligence and research, as a means of relevantly integrating with these populations. Naturally, happy median can be found between these two approaches in most situations. However, regardless of whether or not a median exists, each and every firm, specific to their individual product offerings must define what this median ultimately is. Works Cited Anyim, Francis C., Samuel E. Mba, and Joy O. Ekwoaba. "The Imperative Of Integrating Corporate Business Plan With Planning." International Journal Of Business & Management 7.8 (2012): 56-62. Business Source Complete. Web. 22 Aug. 2013. Ball, Eric, Hsin Hui Chiu, and Richard Smith. "Can Vcs Time The Market? An Analysis Of Exit Choice For Venture-Backed Firms."Review Of Financial Studies 24.9 (2011): 3105-3138. Business Source Complete. Web. 22 Aug. 2013. Bewayo, Edward D. "Pre-Start-Up Preparations: Why The Business Plan Isn't Always Written." Entrepreneurial Executive 15.(2010): 9-23. Business Source Complete. Web. 22 Aug. 2013. Bewayo, Edward. "Business Plans: Why Do We Teach Them?." Proceedings Of The Northeast Business & Economics Association(2010): 492-496. Business Source Complete. Web. 22 Aug. 2013. Bin, Shao. "The Impact Of Production Cost On First-Mover Advantages And Time-To-Market." Research In Business & Economics Journal 7.(2013): 77-83. Business Source Complete. Web. 22 Aug. 2013. Carrieri, Francesca, Vihang Errunza, and Ked Hogan. "Characterizing World Market Integration Through Time." Journal Of Financial & Quantitative Analysis 42.4 (2007): 915-940. Business Source Complete. Web. 22 Aug. 2013. Layton Turner, Marcia. "Short But Sweet." Entrepreneur 40.10 (2012): 105-109. Business Source Complete. Web. 22 Aug. 2013. Ozer, Ozalp, and Onur Uncu. "Competing On Time: An Integrated Framework To Optimize Dynamic Time-To-Market And Production Decisions." Production & Operations Management 22.3 (2013): 473-488. Business Source Complete. Web. 22 Aug. 2013. Read More