On Proctor and Gamble - Case Study Example

Survey should be conducted on the international level, thus a firm should be hired specially to implement the survey. The interrogation will allow to reveal the countries, where the company has a chance to gain more profit. As it is stated, the company increased its research and development budget: “P&G invested nearly $2 billion in research & development in 2010, which was nearly 50 percent more than their closest competitor” (Badal).This will allow the organization to improve technological background and use the information technologies to make its working process more efficient. 2. The main weakness of the Proctor & Gamble is turnaround time.

The company needs too much time to develop products and to get them to the market. This often leads to profits reduction. As it was mentioned above, the company increased research and development budget as well as created new strategies to make the processes more efficient. In order to have competitive advantage, it is essential to successfully implement these strategies. All the company’s staff should be involved in this implementation. Company also has many strong points, such as high quality of its products as well as innovation.

The main thing is to work more efficiently and make products reach the customers faster. The success factors should be approached from the critical point of view that will benefit the company as will make all the managers and employees focused on the same goals. It is also essential for the company to improve customer service to be able to answer customer’s questions at any time. Given that all these points adjusted, the company will have competitive advantage. 3. If to look at the tables provided in the case study, Proctor & Gamble has competitive advantage, thus the company has high potential to stay successful in future and even to increase its revenues.

The company’s mission is very promising: “We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper” (Badal). The main goals of the company are to increase sales, innovated product lines, reach more customers.

Organization is going to “focus on and serve price-conscious consumers with lowerpriced products, offering superior performance compared to competing products” (Badal). Proctor & Gamble aims at entering new markets and focusing on consumer’s needs. Like any other company, Proctor & Gamble also has a number of weaknesses, but it is going to improve the situation with its turnaround time and communication with the customers. If these points are adjusted, the company will continue thriving. 4. In order to keep the competitive advantage the company must innovate.

It is important not only to create innovation strategy, but also to find the ways of its successful implementation. In order to do that it is necessary to involve all the people, who are working in the organization in the process to make the product reach the customers efficiently. It is essential to remember that it is not as organization that innovates, it is the employees, who find new solutions. It is