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BUSINESS PLAN - Essay Example

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3-Year Business Plan: Cambridge ESOL Authorized Centre 2014-16 FCE OPEN CENTRE – BUSINESS PLAN Executive business summary FCE Open Centre is an educational venture, based in Guayaquil, engaged in providing examination preparation services for students and conducting English language tests held by University of Cambridge, including FCE, CAE, CPE and TKT exams…
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BUSINESS PLAN
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Download file to see previous pages Founded by Jorge Tapia, this testing facility furnishes a learning platform for local students studying in private and public schools, universities and graduation programs. There are two categories of authorized Cambridge ESOL centres, internal and open centers. Open centre have authority to conduct examinations for all candidates, regardless of whether they are enrolled in the institution or not (University of Cambridge, 2013). Vision statement Our corporation aims at educating masses of Guayaquil, helping them to gain fluent grip over English language within least time period and at lowest costs and thereby achieve success in globally recognized examinations. ...
s: Strong barriers to entry by currently existing businesses Strict regulations, quality standards and close surveillance by Cambridge Market study This centre shall aim at catering students residing in localities of Guayaquil and Quito and other neighboring suburbs of Ecuador. Educational reforms in this region is one of the most underfunded and neglected national aspects (Pineo, 1996). Moving towards urbanization, these highly populated areas of Ecuador are gaining educational awareness. Recent statistics show that 37.6%, 34% and 12.7% of population has easy access to primary, secondary and superior education respectively. About 62% of total population (9.1 million people) represents the age group that can be targeted for providing FCE education while 66% represents the urban educated population (INEC & Quito Town Hall, 1990 & 2002). Mostly adults, especially males, have received some form of education, thereby indicating that masses are inclined to take educational measures (Carrion and Vasconez, 2003). Majority of citizens are moving towards learning English since this is the dominant language that is needed for public dealings and communications in foreign ties. Therefore, it has become a necessity for them now. To cater this, large number of institutes exists currently in both the territories that have a well-established market share and reputation, including Southern Cross Teacher Training Centre, EF School of English and British School of Language. However, I claim to provide exclusive and differentiated services to students with excellent trained faculty, career counseling mentors, technology-based teaching methods, tailored services and individual attention for each student at lowest costs. Marketing strategy Since these areas of Ecuador are most populated ...Download file to see next pagesRead More
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