Business Plan for Cambridge ESOL Authorized Centre - Essay Example

Our corporation aims to educate masses of Guayaquil, helping them to gain a fluent grip over the English language within the least period and at the lowest costs and thereby achieve success in globally recognized examinations.

Short-term goals:
- Achieving the highest passing ratio in Guayaquil for FCE examinations.
- Obtaining a good reputation and market share in testing services.

Long-term goals:
- Make English common in this territory, known by the majority, and spoken fluently as a foreign language.
- Prosper as a successful business, with high profitability and a monopolistic brand name.

Strengths:
- High-quality faculty.
- Latest technological teaching methods adopted from global best practices.

Weaknesses:
- Lack of funding.
- Lack of entrepreneurial experience.

Opportunities:
- Growing educational awareness and urbanization.
- Evolving acceptance of English as a locally spoken language.

Threats:
- Strong barriers to entry by currently existing businesses.
- Strict regulations, quality standards, and close surveillance by Cambridge.

This center shall aim at catering to students residing in the localities of Guayaquil and Quito and other neighboring suburbs of Ecuador. Educational reforms in this region are one of the most underfunded and neglected national aspects (Pineo, 1996). Moving towards urbanization, these highly populated areas of Ecuador are gaining educational awareness. Recent statistics show that 37.6%, 34%, and 12.7% of the population have easy access to primary, secondary, and superior education respectively. About 62% of the total population (9.1 million people) represents the age group that can be targeted for providing FCE education while 66% represents the urban educated population (INEC & Quito Town Hall, 1990 & 2002). Most adults, especially males, have received some form of education, thereby indicating that the masses are inclined to take educational measures (Carrion and Vasconez, 2003). The majority of citizens are moving towards learning English since this is the dominant language that is needed for public dealings and communications in foreign ties.