Social Performance of a Company - Research Paper Example

This is experienced because the decision has to be made by a group and not by a sole person as it is done in other sectors. All shareholders have to come into a conclusion (Gunay 2008). Each stakeholder in a corporation is entitled to carry out certain duties in the corporation. Employees are entitled to handle the activities and maintain a harmonious environment for making profits. They are also entitled to make contributions in the decision making since they are the one who have bigger influence on the future of the corporation.

Suppliers form an active part of stakeholders, since the corporation relies on them entirely for its deliverance of its services to the target market. The bank plays the role of managing the corporation bank’s account and the transactions that the corporation engage in the process of service delivery. The bank also lends money to the corporation when the need arises. On the other hand, the investors are the most sensitive part of the corporation. This is because they are the one who make a pool of resources to make the corporation run smoothly at all times.

They are entitled to the making of major decisions that determine the course of the corporation (Heath 2001). According to Suleyman, the secondary stakeholders are the group that does not directly affect the future survival of the corporation. The group is not involved directly to the corporation. The members of this group include the media and other social facilities. Though the corporation cannot efficiently perform without this group, its operations are not affected in any way by these stakeholders.

The media is considered as an essential part by the corporation for the advertisements purpose which in return creates the familiarity of the corporation to the target market hence, earning more customers. All primary stakeholders are considered to be directly related to the success of the corporation but their degree depends on the environment, these are internal and external environment. The internal environment is concerned with the daily activities and the future survival of the corporation, while the external factors have little effect to the corporation activities (Heath 2001).

Formation of a coalition in the corporation is the basics to achieve the future goals set by the corporation. Moral appreciation of the stakeholders, no matter their individual investments in the corporation and creation of a platform where all stakeholders will be consulted during the decision making in the corporation is one of the vital strategies that we are targeting. This will give the corporation an added advantage that will go a long way to meet the target set by the corporation of having many individuals wanting to invest in the company since their opinions are addressed by the corporation and at some point implemented by the same corporation they have invested in.

It will also strengthen the coalition (Heath 2001). Considering the investors point of view, many of the potential investors have an altitude of pooling their funds towards a corporation that have a sense of belonging to the society. These are achieved through the corporation participating in the corporate social responsibility. This encourages more individuals to invest in the c