Nobody downloaded yet

Business Research - Essay Example

Comments (0) Cite this document
Summary
Business Research Introduction Customers are subjected to hundreds of adverts every day, and this calls for organizations to create a unique position and receive consideration from customers. The use of celebrities in advertisements creates uniqueness and prompts positive effects on the consumer’s attitudes and sales intent towards the products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Business Research
Read TextPreview

Extract of sample
"Business Research"

Download file to see previous pages This trend of use of celebrities in adverts is not likely to change in the near future. The media have contributed to this obsession through overloading the society with information and demonstrations of celebrities and giving them entertainment. The use of celebrities in adverts accrues benefits not only to the organization but also to the celebrity. Through the use of a celebrity, the consumer feels a positive feeling of association and security. The consumers deem their celebrities as idols, and once they recommend the use of a product, they deem such products as of high quality. Consumers like to be associated with celebrities, and they end up buying such products because they would like to be like the celebrity. In essence, the use of a celebrity makes a product stand out and be recalled by the consumers. The use of a celebrity makes the products or services stand out. Celebrity endorsement has been regarded as a way of getting the brand noticed amidst the high competition in the market environment. There are huge impacts of the use of celebrities in adverts among consumers through audio visual commercials. ...
Relevance of the Research Numerous studies have been carried out to identify the impact of celebrity endorsements on sales and marketing. Nevertheless, there is disagreement and debate on the precise role of celebrity endorsement on customer discernment towards the brand. Customer attitudes form the basis for increased sales and marketing of a product. Some studies note that there is a weak correlation between the two while others state that there is a strong correlation between the two. This research proposal will provide a basis on the acquisition of insights in the field of consumer discernments towards a brand or product and the impact of celebrity endorsements on them to influence sales and marketing. This proposal will structure a systematic review with respect to these associations to offer marketing economists a useful guide on celebrity endorsement. Because this proposal will assist clarify the role of celebrity endorsement in adverts, it will also serve societal and practical relevance. For organizations, it is particularly significant to identify the positive and negative effects of celebrity endorsement on the discernment of the customer towards the product and brand so purchase decision making and purchasing behavior can be increased. This paper will give insights on the significance of celebrity endorsement through giving reference to an example of celebrity endorsements such as David Beckham by Adidas. An enhanced comprehension of celebrity endorsement unquestionably prompts managers to take on an effective policy by which sufficient customer discernment will be engendered. This will lead to increased customer purchase intents, which will positively affect the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Research Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Business Research Essay Example | Topics and Well Written Essays - 2250 words. Retrieved from https://studentshare.org/business/1477098-business-research
(Business Research Essay Example | Topics and Well Written Essays - 2250 Words)
Business Research Essay Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/business/1477098-business-research.
“Business Research Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/business/1477098-business-research.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Business research
The small scale research will entail collection of data through the use of various collection methods as determined by the researcher. Analysis of the data will be done, and major findings outlined regarding the study. Findings will be shown in both qualitative and quantitative data acquired from the collection methods.
10 Pages(2500 words)Essay
Business Research
The research hopes to unearth in a decisive fashion and to a measurable extent the realities of the whole matter of customer loyalty that has picked up steam in recent high level business management discourse. Customer loyalty is more a result of tactics and a performance indicator than a tactic itself or a tangible tool for managing business operations according to Nareeman and Hassan (2013).
14 Pages(3500 words)Essay
Business Research
This paper, in its first part, will discuss the purpose and importance of business research in detail. It will also put light on how it is conducted and its strength and weaknesses. The second part of my paper will examine and analyze my own business research proposal.
8 Pages(2000 words)Essay
Business Research
The organizations have recognized that in order to better serve the customers it is necessary to find the factors that ails them. Customer survey is one of the most popular means of analyzing the level of customers’
8 Pages(2000 words)Essay
Business Research
This paper explores an example of the many unethical research practices that have led to the trial and conviction of individuals and corporate
2 Pages(500 words)Essay
Business research
Topshop is a British based business venture, which retails in certain fashionable items. These items include clothes, accessories, shoes and makeup. The organization was founded in 1964
3 Pages(750 words)Essay
Business Research
The literature going to be reviewed in this particular research is closely related to the area of study. The aim of reviewing this literature is to gain insight about the strategies that can be implemented when a business is expanding to other global
10 Pages(2500 words)Essay
Business Research
Qualitative research design describes how an individual experience a phenomenon. It involves temporarily putting aside personal attitudes and beliefs
1 Pages(250 words)Essay
Business Research
Zikmund, 2010). Quantitative business research is research which addresses research objectives through empirical assessment, numerical measurement and analysis. The resulting quantitative data represent the phenomena by assigning numbers in an
1 Pages(250 words)Essay
Business Research
The research work will make use of qualitative and quantitative analysis tool to accomplish the desired research work. Through the analysis, the researcher will focus on the
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Business Research for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us