TQM IMPELEMENTION - Research Paper Example

TQM works on the assumption that the superiority of goods and processes is normally the conscientiousness of all who are involved in the manufacture or using up of the products and/or services presented by an institute, requiring commitment and the participation of administration, personnel, suppliers, and clientele, to convene or surpass client expectations. ADNOC deals in oil as well as incorporating the petroleum firms in UAE. It produces an average of 21 million barrels daily. ADNOC has diversified its products as well as used benchmarking as a strategy to provide better quality services.

ADNOC strives in the provision of quality products by installing such necessary TQM standards in all its operations for example gaming policy allocation in the supply chain, in inventory, it is constructing a stack approach together with adequate support technologically and crucially the human resource (Ross, 1999) Having fourteen subsidiaries, ADNOC has tried in all its bid to ensure that it has the requisite resources available just like any other Organization with the most important being the human resource that proves to be the most vital in every Organization.

ADNOC treats the planning of the human resource component with some specialty being one of its goals. The company takes notice of the fact that an employee that is not satisfied means hindrance in the Company’s productivity (Rawlins, 2008). There is much diversification of the products offered by the firm. The core objective being to locate, produce and ultimately market the various resources that is natural gas. Vision To develop into a value added dealer of environmentally welcoming, included and highly quality goods and plus the services in the whole gulf Mission: Quality-focused relationship managing a well thought-out logistics support stand providing comprehensive goods and services to the trade of oil & gas, while outstanding in commitment to its clientele, owners, staff and society Marketing Strategies: ADNOC marketing The firm involves itself in deep analysis of the continuing products in the market.

ADNOC has a very well defined market catering for the various clienteles with a sole focus of seeing a rise in demand of the oil in the future and the petrol stations helped through promotion by famous joints that have opened doors around them. This way, the customers converge and are therefore likely to consume fuel in the stations. ADNOC has a very steady brand positioning. Even though the differentiation in price is set by OPEC, the variance there from is managed by them (ADNOC). The firm has many oil reserves managed by the capital ( Rawlins, 2008).

As concerns product differentiation, the firm employs such strategies that do achieve some uniqueness. ADNOC takes caution, though on the possibility of the oil exhausting in some time in the future. ADNOC has a very large network to be able to sustain its customers and give an ample time and resources to explore other viable points. Being the promoters of the firm, the customers are an integral part in promotion with the channel available both in and outside the boundaries of the country through the maintenance of the customer (Hults, et, al 2012).

Products and/or the services provided the brand name of the company as they have over the time marshaled such reputation and therefore very difficult to lose on the grounds of quality. The firm also ensures that there are no flaws in the products or services. The OPEC determines