Performance of the Numi Tea Organization - Essay Example

The company produces the products according to the special groups of people in the sense that some groups of people require a lot of tea or the products produced by the company. This leads to the production of the products to the markets while they target a special group. For example, the company is aware that the sick or the people who have health ailments take organic tea makes them come up organic and maintain the company produces more tea making the group depend on them and remain as customers. The company also supplied the products to hotels, learning institutions, and shops that market tea.

The marketing director explains that the company is much better in the sense that the regulars stick with their products each time they would buy. The Numi tea organization treats the customers with a better option therefore; they had to develop a new market that would target another group of customers. The marketing manager of the group explains that the company’s major customers are the youth since the company mostly sold the products at learning institutions and the prices were cheaper than all the students could afford. The management of the company is trying to come up with ways they would come up with the best skill that will convince people from different age groups such as the old. The tea product from Numi explains why people keep asking at coffee shops and restaurants. This happens after a person tastes the tea in the sense that they go ahead and asks where they can obtain the tea or how to come up with tea. The advertisement of the company is all over Facebook and Twitter making the product grows fast across the United States of America.

The relationship with the producers in Numi is dismal in that they need to come up with a better way of relating the two parties. To Numi, the consumers are better than the producers because the concern of the producers is. The marketing relates well with the consumers since they have to convince the consumers how to purchase the products frequently and have to buy their tea but not from another company. The company goes miles ahead to advertise through various available means such as the internet and restaurants and coffee shops or cafes. The producer collies with the company and the achievement of the company will eventually lead to the achievement of the producers.

The company has adopted the current technology since they look up for better ways that will attract more customers to adapt to their product. Currently, Numi uses tea products and the necessary skill that will lead to the development of the tea company. For example, Numi takes advantage of the numerous populations that access the internet. This stimulates the management of the company in the sense that the company advertises its product online and the information gets across to numerous people. The company has taken advantage of social media on the internet such as Twitter and Facebook. The company uses these social sites for advertisements since numerous people across the world access them frequently. However, the management needs to come up with better ideas such as the creation of free posters and posting them online or backing their services by introducing other services such as free deliveries. This service will encourage even customers from far countries or states to access the products.

For the easy running of the company and improvement of the relationship with the customers, the company had to come up with several ways to relate with the companies. About technology, the company might try to come up with a free page on Facebook or Twitter that will advertise and let the customers write about how they feel about the product. The company might also come up with free postings and welcome letters from the clients regarding the tea products and advice on where to correct them. The team dealing with marketing in the company needs to collect ideas from customers at the teashops, restaurants, and cafes, offer some free samples, and wait for the client’s responses.