quora
Nobody downloaded yet

Strategic Business Plan-Harley-Davidson - Essay Example

Comments (0) Cite this document
Summary
Strategic Business Plan-Harley-Davidson Table of Contents Table of Contents 2 Executive Summary 4 Introduction 4 Factors Affecting Global Economy 4 Global Expansion Strategy 4 Motivating Factors 5 Risk Factors 6 Entry Strategies for Global Expansion 6 Competitive Advantages 8 Internet Marketing Strategy 8 Internet adds value 8 Internet Business Models 8 Competitive Internet Strategy Leveraging Business Capabilities 9 Corporate Leadership 10 Direction Setting 10 Organizational Design 11 Organizational Culture 11 Ethical Organization Characteristics 12 Leadership Traits 12 Organization Characteristics 12 Strategic Plan Summary 13 Conclusion and Recommendation 13 References 13 Executive Summary …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Strategic Business Plan-Harley-Davidson
Read TextPreview

Extract of sample
"Strategic Business Plan-Harley-Davidson"

Download file to see previous pages In December, 2011 the company had 6,000 employees and total revenue was US$5.31 billion. The assignment will study the different aspects relating to the company under consideration that includes the factors affecting the global economy, corporate leadership and a summary of the strategic issues. Introduction The company under consideration provides over thirty models of customized product (motor bikes) through a worldwide network of over 1000 dealers. The main competitors of the H-D are BMW, Suzuki, Yamaha and Honda. The study looks to analyze the key motivating factors that have led to the global expansion of Harley Davidson, competitive advantage of H-D in global market, international market entry strategy and the digital marketing strategy of the company. Study also focuses on the overall organizational design, structure, culture and leadership traits of the company (Cowan, 2005, p.131). Factors Affecting Global Economy Global Expansion Strategy Global Marketing can be defined as the process by which a company looks to target the international customers by delivering high quality products to the foreign consumers. It is understandable that compared to domestic marketing global marketing there is much more complex, and risks are associated as the company has to deal with various political, social, economical and cultural issues. However, with great risks come great rewards (Henry, 2008. P. 251). Motivating Factors North America is the largest market for motorcycles. It includes USA and Canada. This market accounts for almost 60% of the sales. H-D is the industry leader in domestic market. However, over the last few years things began to take shape. The baby-boomer generation in North America started to get old. This happened to be premier target market segment of H-D. Therefore, the company decided to enter the markets of Europe and Asia. After America, Europe was supposed to be the most prospective market for H-D due to the high level of disposable income. However, things did not go very smoothly in the year 2008; Europe and U.S. in particular were badly hit by the recession. As a result there has been a change in the consumer behavior and dip in the purchasing power of the people. Hence the company decided to shift focus to the virgin yet perspective Asian markets. This included China, India, Taiwan and Korea. Among these, India and China are two of the most emerging economies in the world. Since 2007, China has become the largest automotive industry. The company looks to succeed in the foreign markets through effective marketing approach, efficient distribution network, robust after sales service. Add to this, the company also needs to understand the demand of the local consumers and satisfy the global standards (Brown, 2009, p. 351). Risk Factors Considering the modern scenario, one of the biggest risk factors in case of global expansion is going to be the economic factor. The global economy is still looking to get over the downturn since 2008. This has reduced the purchasing power of the consumers, especially in Europe. Other major factors the new ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Business Plan-Harley-Davidson Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/business/1472905-strategic-business-plan-harley-davidson
(Strategic Business Plan-Harley-Davidson Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/business/1472905-strategic-business-plan-harley-davidson.
“Strategic Business Plan-Harley-Davidson Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1472905-strategic-business-plan-harley-davidson.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Harley Davidson Strategic Analysis
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit.
12 Pages(3000 words)Essay
Strategic Direction of Harley Davidson
From the analysis of the company’s own strengths and weaknesses, as well as the opportunities and threats to the motorcycle industry at large and the heavy motorbike segment in particular, it has been suggested that the best way forward for Harley- Davidson at this juncture is to expand overseas in emerging economies like China and India.
3 Pages(750 words)Essay
Delivering Superior Customer Value Though Marketing: A Benchmarking Approach Focusing on Harley Davidson
The essence of benchmarking is to compare firm performance with model companies to derive their best practices and employ them in a manner that enhances the benchmarking firm’s competitiveness. This study sought to employ that approach by first establishing the issues surrounding HD’s strategic goals.
24 Pages(6000 words)Essay
Ducati Or Harley Davidson
The purpose is to present reasons whether Ducati should follow the strategies of Harley Davidson or vice versa. This is done by first explaining the business strategies of the two companies separately. Then a suitable explanation is produced to determine the feasibility of adoption of the strategies of both companies.
10 Pages(2500 words)Essay
Harley Davidson marketing plan
ce 1920s has been on the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about company’s real marketing tactics (Scott, 2008). I being the marketing consultant at Harley is going to come up with three years marketing plan and strategy for the company (Scott, 2008).
24 Pages(6000 words)Essay
Module 4,5,& 7 Strategic Management
r of competitors, mergers, acquisitions, and joint ventures (MGM, Park Place, and Harrah’s Entertainment, Inc.) all contribute to market share shifts and slowing revenues and net profits. (Type www.mandalayresortgroup.com and you are directed to www.mgmmirage.com – read
3 Pages(750 words)Essay
Pure Human Resource: case study Harley Davidson Co
However, with the rise of other similar companies, the company soon faced stiff competition. During the World War One, the motorcycles produced by the company were in huge demand and
13 Pages(3250 words)Essay
Harley Davidson Uk
After analysis the plan will position Harley Davidson in the UK market segment with the best marketing scheme. The best marketing scheme will be derived from
20 Pages(5000 words)Essay
International business: Harley Davidson
It involves the following: a) PEST analysis; which considers Political, Economic, Social and Technological factors in scanning components of management strategies. This analysis information can be used to guide the organization indecision making. In the case of Harley, changes were predicted in the demographic trends where older people and women could also become interested in bikes like the young men traditionally targeted using this technique.
8 Pages(2000 words)Essay
Harley Davidson marketing plan
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
24 Pages(6000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Strategic Business Plan-Harley-Davidson for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us