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Credible Sources of Google - Essay Example

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In the essay “Credible Sources of Google” the author discusses highly innovative business strategy which fundamentally relies on free access to information that is well researched and comes from highly credible sources. Google wields significant power through its vast database of customers…
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Promoting sustainable business practice amongst its business associates and creating awareness of the same amongst its mass users through rewards and incentives. Though Google+ competes with Facebook, its popularity is still much lower. Hence, it must come up with attractive schemes to lure new customers and offer them opportunities to win coveted prizes such as a car, leisure cruise, paid vacations, etc. It can also start a separate Google platform for children where they can independently learn new skills and experiment with new ideas.

It would be highly interesting if children could interact across the globe and develop an indigenous group of global community. It could also facilitate real-time brainstorming of ideas across the global community to innovate new products that would promote sustainable development and bring together people from different cultures, races, colors, and nationalities to forge new relationships based on mutual respect and trust. Answer 2 The individuals coming from different backgrounds, including children, students, housewives, working people, and professionals, are all able to benefit from a myriad of uses of Google’s products and services. . Though Google has assured them that their information would be safe and not used without their consent, Google cannot totally ignore the vast information mainly because its major revenue source is advertising, which exploits user information.

Google, therefore, needs to clarify how the information is retrieved or tracked and what information is used to generate revenue for it so that customers get free access to its various services. The transparency would promote trust building and at the same time, the customers’ consent would not adversely impact revenues either. The company can also ask for customers’ consent when advertisements pop out and remove them permanently if consent is not granted. The individual advertisements appearing frequently on Gmail pages are irritating and their removal on an individual basis would help customers to exercise their option.

This way, Google will give customers choice to access advertisements that interest them and by removing others, it would retain customers’ loyalty. Google would, therefore, be able to maintain its profitability through filtering advertisements as per the consent of customers. Answer 3 The government regulation regarding privacy laws and filtering of information would considerably impact its operations because Google primarily relies on exploiting customers’ information in its revenue-generating advertisements.

Tracking users for information regarding their preferences and activities have emerged as key issues with the customers as well as with the government. It violates privacy laws and exposes customers to more serious threats of misuse of information by vested parties such as terrorist groups for unlawful purposes. 

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