StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Stock Market Paper - Essay Example

Cite this document
Summary
Walt Disney World Introduction Disney is a household name, not only because of their well-known characters and feature length movies, but also because of their two popular resorts, Walt Disney Land and the more well-known Walt Disney World. While Walt Disney World seems to have been around forever, it first opened its doors to the public on October 1, 1971 (#1)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Stock Market Paper
Read Text Preview

Extract of sample "Stock Market Paper"

Download file to see previous pages

History of the Company After the success of Walt Disney Land in California, Walt Disney had the idea of creating an even bigger resort which would include all different kinds of fantasy worlds in which people could lose themselves. When it opened, just outside of Orlando, Florida it covered approximately 107 acres; the theme park portion of the resort was referred to as The Magic Kingdom. It featured Adventureland, Fantasyland, Frontierland, Liberty Square, Tomorrowland, Main Street USA, and about 5,500 cast members (#2).

Resort planners intentionally scheduled the opening in October, as opposed to the summer months because they wanted the opening numbers to be small, having learned their lesson from the issues that arose with the opening of Walt Disney Land. Walt Disney World was to be so much larger than Walt Disney Land, and the planners wanted to ensure that Walt’s dream was realized without a hitch; if issues arose due to the increased size and cast, they would be easier to deal with and identify with a smaller amount of guests.

They had 10,000 guests on opening day. In addition to The Magic Kingdom, there were two hotels that were included in the resort itself, the Contemporary and the Polynesian Village (#2). Product Lines Walt Disney World has several different product lines that are all incorporated around the resort and theme park itself, having expanded to include three additional theme parks, and two water parks, as well as numerous hotels; the theme parks now include The Magic Kingdom, Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom.

The water parks now present are Disney’s Typhoon Lagoon and Disney’s Blizzard Beach. This does not include the other branches of entertainment that Disney has added, like the Disney Cruise Lines (#3). Walt Disney World’s customer base includes “children of all ages;” they work to be geared towards all ages of clientele (though if you look too much like a Disney character, you may be kicked out of the park (#4).) Marketing Strategy There are many different marketing strategies employed by Walt Disney World, from the computer generated image of the park that is now present at the beginning of each and every Walt Disney film, to the commercials advertising Walt Disney World, all the way down to references to the theme park that are included in movies of all genres, but the marketing strategies of the park do not stop there.

With a steep price tag to get into the park itself (over $80 (#5) per person, per day), there are many people who feel like though they may want a souvenier to commemorate their trip, but that the additional price tag is too expensive. Disney’s got the customer covered there too. They introduced three inch tall Vinylmation figurines for $10 each, everything from the characters themselves, to the attractions that are present in the park. The catch behind these souvenirs is that they come in unmarked boxes – consumers never know which one they will get (sort of like a souvenir grab bag); the nice thing about this marketing ploy is that if the consumer does not like the one they get, there are three opened figurines placed by the register, and the buyer may choose to swap out the one they got for one of the three present at the register itself (#5); this ensures that additional items are purchased, as people love the mystery, and offers them a semi-guarantee that they will

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1469180-stock-market-paper
(Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 Words)
Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1469180-stock-market-paper.
“Stock Market Paper Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1469180-stock-market-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF Stock Market Paper

The Saudi Stock Market - 2009-2011

Global Environment of Business II MBA 535 Final Paper The Saudi stock market (2009 -2011) Name: Instructor: Date: December 29, 2012 Abstract stock market is among the most important indicator of the economy and Saudi stock market Tadawul holds importance for multiple factors.... hellip; Therefore, for developing comprehensive study on Saudi stock market various aspects have been explored with evaluation of events in the market relative to events in world....
13 Pages (3250 words) Research Paper

Introduction to the stock market

Introduction to stock market 1.... Definitions a) stock market: It is a public entity where the trading of stocks takes place.... Introduction to stock market Definitions a) stock market: It is a public entity where the trading of stocks takes place.... f) Same as E g) stock market crash: This is a sudden decline in the prices of the stocks that are being traded in the market.... h) NASDAQ: The NASDAQ stock market, also known as the NASDAQ, is an American stock exchange....
2 Pages (500 words) Research Paper

Stock Market for the Win

stock market For the Win The next big company is likely right around the corner.... The social media revolution is set to send quakes through the stock market, thanks to an imminent Facebook IPO that may raise nearly 7 billion dollars (Delevett).... hellip; Despite market shocks from the housing bubble and despite the ongoing drag of the Great Recession, the stock market has persevered as the preeminent place to invest money.... The time has come for those individuals who have yet to plunge into the welcoming waters of the stock market to do so....
5 Pages (1250 words) Research Paper

Referee Report for investment class

The author aside from retirement age could also focus on other factors such as the number of stock market and the series of effect on multivariable regression on equity prices.... What signify the facet of the economy that happen to be vital and makes the stock market move thus influence the demographic variables which in return affects stock returns.... hellip; Your paper has shown some evidence to suggest that the baby-boom retirement will have a negative effect on financial asset returns, but it does not support the claim that it will cause a dramatic decline in stock prices or returns....
5 Pages (1250 words) Research Paper

Efficient Markets Hypothesis

Since we know that in science, a scientific hypothesis that survives experimental testing becomes a scientific theory, the fact that the efficiency of markets remains a hypothesis begs the question: why Do test results thus far show that capital markets are inefficient because scientific investigation has not proven otherwise Or, if capital markets are efficient, and stock prices reflect all available information, then why is the trade on mere pieces of paper (called stocks) growing Is it a case of altruistic holders of stocks, seeing the potential for future earnings, selling these stocks to others in order to share the wealth Or are all sellers of stocks just looking for another fool to unload a worthless piece of paper And why do people still make (and lose) money in the stock market And if capital markets are efficient, are all investing decisions intelligent and based on complete information As we will show, capital market efficiency does not necessarily mean an increase in the intelligence quotient of all investors....
8 Pages (2000 words) Term Paper

Monetary Policy and its Effects on Stock Markets

The research paper "Monetary Policy and its Effects on Stock Markets" states that Catastrophe of 1987 – On October 19, 1987, the stock market along with the associated futures and options market crashed, with the S&P 500 stock market index falling about 20 percent.... nbsp;… Extended periods of rapidly appreciating equity housing and other asset prices in the United States and elsewhere since the mid-1990s have increased attention towards the effects of monetary policy on asset markets thus we can conclude that 20th-century stock market booms typically were associated with the business cycle arising when output....
6 Pages (1500 words) Research Paper

The US Stock Market and the New York Stock Exchange

The paper "The US stock market and the New York Stock Exchange" discusses the stock market in general terms and specific, and then focuses on the institutions that carry out this important economic function in our free market system, particularly the New York Stock Exchange.... The stock market is also a good barometer or indicator of the overall health of the economy.... Physically it is street, an address in New York city, but as a market it is where merchants, agents and customers of finance meet to buy and sell stocks or bonds (Little and Rhodes, 1991)....
7 Pages (1750 words) Term Paper

Market Crash and its Contributing Factors

hellip; The stock market is known as one of the most vital areas of a market economy, as it provides companies with access to capital and investors to own companies and overall it participates in the economic growth.... A stock market crash refers to a sudden decline in the stock indices and deterioration in the value of stocks and securities over a span of time (Francis, Page: 475, Journal of International Money and Finance, 1998).... The paper "Market Crash and its Contributing Factors" is an attempt to discuss the market crash in general....
8 Pages (2000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us