Strategic Plan Part 1 - Research Paper Example

The company will be known under the name and style of Mangoamla Juice Centers LLC and juices will have 4-5 variances such as pure amla juice mixed with ginger and turmeric, pure mangosteen with ginger and turmeric, mangosteen-amla mix and so on. The products that the company aims to serve are different than any available product in the market as nowhere fresh juices prepared from amla and mangosteen are served that are full of antioxidants. Antioxidants protect cells of the human body from cancer causing free radicals.

Mangoamla Juice Centers aims at not only building awareness about antioxidant rich fruits but also make them available to the masses in their vicinity (Carlsen, 2013). Amla Mangosteen Vision Statement Mangoamla Juice Centers’ vision statement is to enrich the people’s health with naturally occurring antioxidants and become a champion in protecting people’s health. Mission Statement Mangoamla Juice Centers’ mission statement is to satisfy health-conscious masses with the organically grown antioxidant-rich fruits and herbs derived from the Mother Nature and help people build strong immune power to keep from deadly diseases.

Our Values Integrity: We always offer what we convey. Transparency: We are transparent in what we offer. Fairness: We are always fair to our customers. Responsibility: We consider ourselves responsible and accountable to the community where we live and operate. Defining Values Talking about transparency, the company will specify all ingredients and its proportion clearly in its all typical servings. Whatever specified will be offered with full integrity and honesty. The company will take social responsibility and delve into the issues that the farming community faces in growing amla and mangosteen crops in their countries, vital for the company’s continuance and business growth.

The company will advise them on increasing crop yields while farming organically; for sustainable ways of farming and the ways to reduce labor in plucking the crop thus, helping them to increase their earnings. The company will be most diligent in following all applicable laws and regulations following ethical business practices at all levels. All activities will be done in line with the best environmental practices and sustainability growth. Strategic Direction The vision, mission and values as described above will guide the organization’s overall business and marketing strategy.

The company will continue to find innovative ways and introduce new products and flavors to retain customers and attract new ones. The product quality will be of highest standard and will never be compromised at any given time. The thrust will be on quicker and fast paced services with minimal waiting period in the center. The customers will be provided with pleasant and cozy environment that they can always cherish with. Understanding Customer Needs Arthritis, gout, cancer ailments, asthma and many chronic ailments have been plaguing the US society since long (CDC, 2012).

Traditional medicines suppress these ailments for some time but cannot treat them fully. Moreover, perennial consumption of these medicines causes huge side effects. Obama initiative is aimed at not only to provide proper treatment opportunities to all in the society but it also aims at preventive measures and raising general health standards of the people. A large number of the people in the US