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Analysis of Chief Elements of Eat2Eat's Strategy - Case Study Example

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From the paper "Analysis of Chief Elements of Eat2Eat's Strategy" it is clear that Eat2Eat’s strategy is to cater to companies and individuals aiming to book restaurants over the internet. This strategy has allowed the company to gain a competitive advantage since at this point in time this market has not been touched…
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Analysis of Chief Elements of Eat2Eats Strategy
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Analysis of Chief Elements of Eat2Eat's Strategy

Download file to see previous pages... The five tasks of strategic management include 1. Developing the mission and vision, 2. Developing objectives, 3. Developing Strategy, 4. Implementing Strategy and 5. Evaluating Performance and improving Strategy (Chenata, 18). Aggarwal rates low because Aggarwal has not been able to develop a feasible mission and vision statement for the company. Right now, he has no objectives for the firm which would have been developed keeping in mind the vision and mission of the company. Since there are no objectives in Agarwal’s mind, the company lacks a strategic vision. When a company does not have a proper mission and vision, it risks its chances of going off-track. 2. Is Aggarwal’s present strategic vision for Eat2Eat different from the one he had when he originally founded it?  When Aggarwal first founded the company, he wanted to open up an internet chain that would work on the same track as that of online hotel and airline Ticket Company, just that the company would focus on restaurant bookings. Even though Aggarwal has not developed a mission and vision statement, the strategic vision has remained the same. While Aggarwal has expanded his reach to new countries and taken on promoting restaurants through website advertising, the company still earns a majority of its revenues through restaurant booking. 3. What are the chief elements of Eat2Eat’s business model? How does the company generate revenues? What are the primary cost drivers? How does it deliver value to customers?  The chief elements of Eat2Eat’s business model include an online service that is yet to have direct competition. The organization is able to generate revenues through three channels. These include its main revenue-generating area which is online booking of restaurants; advertising for restaurants on the website; and credit card companies that build an alliance with the company. The company has also been able to cover a wide geographical area in a relatively short time span. The primary cost drivers for the company include travelling expenses that the CEO incurs while contacting new partners. It also includes salaries paid to employees and maintaining the website. It delivers value to its customers by providing a myriad of restaurant choices to book form and also by giving reviews about these restaurants that are written by the CEO himself and are objective in nature. 4. What are the chief elements of Eat2Eat s strategy? Which of the five generic strategies discussed in Chapter 5 is Eat2Eat pursuing? Has Eat2Eat s strategy evolved since it was originally conceived?  Strategies adopted by organizations all over the world have been generally categorized into five generic strategies. These include best cost provider strategy, focused low-cost strategy, focused differentiation strategy, broad differentiation strategy and low-cost provider strategy (Thompson, Strickland, Gamble and Jain, 138).  ...Download file to see next pagesRead More
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