Leadership Communication - Research Paper Example

The reason that a plan to change the image of the company is important is because bad press leads to a decline in sales for an organization. The firm has to implement a variety of strategies to improve the corporate image of the company. The first strategy I would implement is to develop a corporate news bulletin to be released to the general public. The booklet should explain the operations of the company. It should mentioned all the safety measures the company takes to prevent accidents and it should provide a history of the company to prove to the general public that the explosion at the plant was an isolated incident.

The firm must include an article explaining the reason that the explosion occurred to demonstrate to the public that the explosion was an industrial accident that could not have been prevented. In the news bulletin the firm should make public the new safety plan that the company is going to use to prevent accidents in the future. There should also be testimonials in the news bulletin from the employees expressing how happy the employees are working for the company. The company should also implement a strategy to move attention away from the explosion incident to demonstrate that XYZ Corporation is a socially responsible corporation. . One of those causes should be the battle against hunger.

The company will donate $250,000 to help support hunger in the continent of Africa. Over 41% of the people in the Sub-Sahara African region lives on less than $1 a day and 32% are undernourished (Thp). A good non-profit organization to donate the money to is Feed The Children. The company will donate an additional $250,000 to support the victims of HIV/Aids and cancer patients. The firm is not going to limit itself to monetary donations. The company is going to also donate the time of its employees to provide valuable labor to non-profit organizations throughout America.

The firm will donate an amount of 1000 labor hours of its employees over a period of one year. The philanthropic initiatives the company is going to implement are a great way to change the corporate image of the firm, but these initiatives are only effective if the general public knows that they are occurring. The firm will launch an advertising campaign to showcase the socially responsible initiatives the company is undertaking. The company will spend $500,000 in advertisements using a variety of marketing channels including the written press, television, radio, internet, and cellular advertising.

The public relations campaign is going to help build up the reputation of the company and it will stir attention away from the explosion incident that occurred at the organization. In today’s competitive business environment companies cannot afford to get their reputation tarnished. Companies with bad reputations are firms that customers do not realize business with. XYZ Corporation has to act quickly to minimize the damage to its image that the explosion caused. The plan that the firm will implement is going to help revive the