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Burma Pipeline Analysis - Case Study Example

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Unocal Case Introduction The need for major corporations to deal with controversies has been a phenomenon that has existed for a long time. The source of worry, however, has to do with the impulse of the controversy, the people involved in the controversy and the perception held by accusers in the controversy (Cairns, 2009)…
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Burma Pipeline Case Study Analysis
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Download file to see previous pages Currently, there has not been a legal judgment as to whether or not the company is guilty to any of the perceptions held by accusers. The company has also not come to that stage yet where it has proved beyond reasonable doubt to its accusers that it is innocent. It is some of these factors and form of the current situation that make it nothing more than a controversy. But there remain some key implications that the company might have to deal with for now. Example of this is the possibility that the company will soon be engaged in series of legal battles as there has been a governmental perspective taken on all these controversies. Stakeholders of the Organization The problem and case of controversy that the company is dealing with right now has greatly affected the important players and for that matter stakeholders involved in the company. It would be noticed that the role of stakeholders of any given organization is not a static and robust position that cannot be changed (Cairns, 2009). Depending on events and happening in a particular company, the stakeholders keep changing. Presently, there are four major stakeholders that can be identified with the company. These are government, the community, financiers and managers/employees of the company. The governments of Burma and United States have become key stakeholders in the company as certain key decisions to be taken by these governments can affect the company in a great deal of ways. For instance, as a shareholder in the company, the government of Burma has a lot of stake in terms of the macro economic policies that are put in place and how these policies affect Unocal (Harvard college, 2000 p. 2). The government of the United States has also become a stakeholder by virtue of the fact that the government holds a firm on all the controversies that are going on. The community, which sees itself as denied benefactor of the company is also a stakeholder. This is because it is for these people that the company works for and it is these people the company expects to patronize their products. The community therefore has a lot of stake in deciding the trend of revenue of the company. Financiers such as shareholders also have a lot of stake in funding the company. Managers and employees also have a stake in ensuring the corporate running of the company is done in a manner that ensures growth and development. Other target groups of the organization Given the present controversy surrounding the company, it could be said that all clients and outsourcers of the company should be considered as important target groups whose actions and decisions would affect the company greatly. The clients of the company must be concertized to come to accept and agree to the present reforms that are being suggested by the company. Though a lot of these reforms would initially come with some level of challenge to clients and perhaps denied them of some initial benefits, it is important that the clients will be made to appreciate the reforms as long term strategies that come with future benefits that will be of importance to not just the company but to the clients as well (Lewis and Heckman, 2006). If this concretization is not done, there is a very high probability that several clients of the company will leave the company in this crisis time that the company needs them most. The role of management and production team Management is expected to be a pool of strategic ...Download file to see next pagesRead More
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