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The Impact of Globalization in Singapore, With Reference To American Brands and Goods - Essay Example

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This paper shall debate the impact of globalization in Singapore, with reference to American brands and goods, including MacDonald’s, Barbie Dolls, and artists like Lady Gaga. It will also explain sociologically why American culture and goods have become popular in the world. …
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The Impact of Globalization in Singapore, With Reference To American Brands and Goods
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Download file to see previous pages This research will begin with the statement that the globalization phenomenon is one of the most widespread phenomena in the world.  In recent years however, with the expansion of globalized activities, Asia has acquired various qualities which are distinctly western. In the West, Asian influence has also become slowly apparent. Singapore is a richly diverse country. It is an industrialised and highly developed country which lies in the middle of a diverse Asian and Western mix of cultures and economic activities. In so many ways, Singapore has acquired various qualities which seem to be distinctly western; moreover, American brands have also become more popular in the country. This paper is being carried out in order to establish a clear and comprehensive evaluation of the impact of globalization on the Asian culture, especially the culture of Singapore. Body First and foremost, American culture and goods have become popular in the world because the United States of America is one of the most powerful nations in the world, economically, politically, and culturally. Its economy is one of the most extensive and progressive economies in the world. It is involved in almost every enterprise in the world, and most of its multinational corporations have set up conglomerates and subsidiaries in different parts of the world. Politically, its membership in the UN Security Council as well as in other international organizations has ensured that its opinion and position on various political concerns would have to be heard. Its culture has also gained a strong following among the youth population in different parts of the world. The internet has also spread the American culture, economy, and politics in different regions, including Asia. American culture and goods have become popular in the world because it is a culture which appeals to the young and vibrant population. The current generation has been bred in the internet age, where the definitions and foundations of being up-to-date or of being part of the majority crowd are based on one’s patronage of Lady Gaga or of one’s habit of eating at MacDonald’s. American culture and goods have become popular because these also carry the identity of a powerful country, and many countries and citizens from other parts of the world seek to identify themselves with such a country. The fact that many American shows, movies, and songs have become widely available to most countries has also assisted in the spread of American culture. Emulation has become one of the primary motivators for the growth of American culture, and since the popularity and reach of the culture of other countries is not as pervasive as the reach of the American culture, by overwhelming default, the American culture has become dominant. The culture in Singapore consists of a rich mixture of Chinese, Malay, Indian, and Western culture. ...Download file to see next pagesRead More
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