Odwalla Juice Analysis - Case Study Example

Even though the company was faced with several financial constraints as its proceeds dropped by almost 90% (Harvard Business School, 1997, p. 1), one might have expected that the company would collapse altogether or that even if there exists enough backup budget to run the company, management would loose the zeal to continue operating with the same set of customers who might have developed negative attitude towards the company. However, management decided to rise above the challenge and give the company a new image.

Clearly, this is a challenge that comes with several subsequent problems especially when it comes to the regaining of customer trust (Ducharme, 2002). Important players within the organization No organization works in a vacuum. Clearly, the success and victories of any company to becoming either a local, national or international entity depends on the efforts of a number of coordinated strings often referred to as stakeholders (Esposito, 2001). On the whole, there could be two major groups of stakeholders identified for a typical producer based company like Odwalla and these are profit oriented stakeholders and non-profit oriented stakeholders. . For instance at the break of the news of contamination of the apple juice, the community showed that it indeed had a stake in the company when immediately, the FDA was made to investigate the cause of the problem (Harvard Business School, 1997, p. 1). Customers also showed their stake when their refusal to continue patronizing products from the company led to as much as 90% fall in the profits of the company.

Target groups of the organization In the present circumstance, one of the chief and key target groups that the organization can have as part of its stakeholders; of whom there would be periodic attention and concentration are suppliers. These are forever going to be an integral part of the company’s success especially as the company continues to depend on external sourcing for the supply of its raw materials. In fact until such a time comes when the company will be in a position to have a production farm to supply it with fresh apples as raw materials, suppliers should be considered as important target groups.

It should even be noted suppliers have important roles to play in preventing such major calamities as the contamination of products. This is because if supplies of raw materials are identified to be contaminated or sub-standard in any way, this can greatly affect the eventual outcome of the company’s production. Finally, suppliers hold a lot of stake in deciding the profit that the company makes because if the company has a very good bargaining power with suppliers, it can be spending less on expenditure and thus gaining more as profit.

The role of management and the role of production Going through the case study, it can be said that management has rightly identified its role in bringing the company