The Aesthetics of the Dell Corporate Blog The blog Dell is a computer manufacturer with its corporate blog available at http://en.community.dell.com/dell-blogs/default.aspx. The company describes the blog as a place to exchange news about latest technological developments with its customers…
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This is important as the blog contains a lot of information for the viewer. The Dell Corporate also acts as a landing page for all of the company’s other smaller blogs about events, education as well as health care. The dominant colors are white and sky blue keeping in line with the very minimalistic, business-like layout of the page. The page starts out with an excerpt from the latest blog entry on the left hand side with links to new blog posts on the right hand side. As we scroll further down, 80 percent of page space is dominated by latest blog posts on the left hand side, while the left hand side is reserved for miscellaneous links differentiating the Dell blogs by language and location. There is also a search bar on the left hand side. Ample white space on the page lets the design breath nicely and ensures that page looks well put together and clutter free despite the huge amount of information it contains. The text font is an ode to the minimalist approach and is the standard clean web typography font Arial in 9 point size. The headings are an 11.5 font size in Arial font, colored sky blue. Overall, the blog is clean, readable and very corporate! The Writers of the Blog Most of the blogs are written by Lionel Menchacha who is the chief blogger for the Dell corporate blog. Other writers include Matt Domsch, Linux Technology Strategist and Bill Gorden, GM smart phones division. These folks have been at Dell from 10 to 25 years and are uniquely knowledgeable about its businesses and processes. Content Included In the Blog The content on the blog mostly includes news about the company. The posts are informative and the blog is regularly updated with new posts. The blog successfully outlines the company’s activities throughout all of its international units. Posts like “Making the Cloud a Possibility in Government” and “Why Big Data is a Big Deal for Energy” clearly demonstrate the emphasis on industry knowledge by Dell. The blog also contains informative posts for public, these includes topics such as cyber bullying etc. The Dell corporate blog is basically a landing page. This means the company has a large number of smaller blogs about every one of its interests and this landing page is used to manage and house all these blogs. The corporate blog features content from across the wide range of smaller bogs. Content of the Most Recent Post The most recent post on the blog is titled, “Our Story: Tracing Dell’s Solutions Heritage with Precision”. The author is Michael Dell, CEO Dell Corporation. This post is marked “Direct2Dell” specifying that the post was written exclusively for the main corporate blog and not one of other little blogs. In this post, the CEO outlines how the company entered into the workstations market during the mid-90s. It is written in the general interest of employees, shareholders and customers. The post is basically an introduction to an embedded YouTube video about the same. The Target Audience Dell’s corporate blog serves as a newsletter of sorts for the employees. The posts are frequently based upon the latest developments within the business and products of Dell. According to an introduction the blog, it is intended for the “millions of Dell customers and employees interested in technical support, learning and conversation about the power to do more with technology.” (Direct2Dell) The Best Features of the Blog The best
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