Horror Show at Cinemaplex - Admission/Application Essay Example

? HORROR SHOW AT CINEMAPLEX By Introduction In order to get a business to run smoothly and also succeed and have competitive advantage over its competitors, there should be good business administration. This means that the managers should make sure that there are effective strategic plans to make sure that the business will be able to withstand the pressure from the competitors. A research is done on the Horror Show at the Cinemaplex so as to investigate its performance. An analysis is done in the interior of the industry to weigh the strengths and the weaknesses that affect the profitability of the firm. The case study also investigates the competitors and the level of competition by the use of the competitive forces. It also comes up with some recommendations that will help the company to increase its competitive advantage. Forces of competition The challenges facing the theatre industry include some threats that affect the competitive advantage. They include the substitution threat which is due to the advancements of technology that led to the emergence of big screens of the cinema industry at home. It has also led the increase of television sets and advanced sound systems of the home theatres. There is also increase of broadband, video and the DVD contents. There is a quick release of the movies and this affects the industry. The second force was the supplier power that had decreased because of the studio sources that had limited productions. They had little profit that could not favor the distributors after the release of a movie. The third force is the threat to entry because starting up a theatre is very expensive. Acquiring it and maintaining it is very challenging. The fourth force is the bargaining power of customers who complained about the noise made when the movie is been watched. There were also a lot of unnecessary interruptions due to a lot of commercial adverts that are very long. There was a tendency of people having their cell phones on and the noise of the ringing and the receiving of calls interfered with the soundtrack of the soundtrack in the theatre. Movie-goers complained of the ticketing kiosks being out-of-order and the pricing of the concessions and the tickets. The fifth force is the threat of rivalry amongst the competitors is high because it is very difficult to change the theatre industry business to another form of business (Porter, 2008). Level of competition The level of competition amongst the rivals is therefore expected to be intense because the theatre industry business is slowly coming to an end because of the home theatres. Many people now prefer to watch their favorite movies in the comfort of their homes. This is making the theatre rivals to aim at being the best and very attractive so as to increase the customer attraction and making them opt to watch the movies out of their homes. They are making use of the new technology to make it more fun to watch movies. Strengths and weaknesses of the firm Some of the strengths of the theatre industry are that it has a big screen making it very interesting and fun to watch movies. The theatrical sound systems make the movie more interesting. Everyone watching the movie gets to hear very clearly. This makes people to go watch movies in the theatres and also gives room for socializing. The disadvantages include having the same foods and drinks similar to their rivals. The same movie is seen at the same time by all the rival theatres. There are some patrons who are very rude when they are asked questions. The theatres do not make sure that there are no noise interruptions. Advantages and disadvantages One of the advantages of the competitors is that the manufactures and the sellers of the products of the advanced technology such as the Blue Rays, huge screen televisions and the DVDs will benefit. They will have huge profits due to the increase of demands. This has also come as a convenience to the movie goers because the will not need to go out and watch a movie. They will watch their favorite movie without much disturbance in their homes on their home theatres. The main disadvantage of the competitors is the technology being very expensive. It is being improves frequently but this new and advanced technology is too pricy to be afforded. Financial consideration that affect the business The main financial consideration that may affect profitability of major movie theater businesses is the advancements of technology. Most movie theatres are unable to purchase the new technology that keeps changing after every three months. Another threat is that the home television sets nowadays are designed large in size that is 23 inches and above. They are high definitions sets with great audio system. Many people are considering purchasing the home theatres which are expensive rather than going to the cinema complex where there is noise from audience and phones ringing. Home entertainment has really affected the industry (Moss, 2010). Movies available and being released on time is another threat that will affect profitability of cinemas. People find no use of going to theaters because they are getting the newly released too soon. They get the movies available on Blue- Ray DVD on time before most theaters. Another threat is that the FCC demanded that all broadcasters to switch to digital broadcasting by June 12, 2009. These improved the television to high definition capability hence most people enjoyed watching movies and television programs from home. LCD technology was fully adapted for both computer and television screens. They became cheap and affordable. Feasible strategic options The options that are achievable to eliminate threats in this kind of business are; to minimize or eliminate any interruptions when people are watching movies such phone calls and unnecessary noise. The movie goers get irritated when they are disrupted when they are concentrating or watching the best part of the movie. All cell phones should be kept silent and the theatre managers should ensure the hall is noise free. Another issue that should be addressed is how the patrons handle customers. Some patrons are so rude to customers who seek help from them. The patrons should be trained on how to talk and handle customers. Those ushers that do not adhere to the rules and regulations of the theater should be warned or sacked. Movie fans are irritated by the numbers of advertisements that pop up when watching the movie. They are so long up to 15 minutes and the audience gets impatient. The advertisements should be made short and precise. Recommendations One of the recommendations that would improve the theatre industries’ likelihood of future success is making the theatres to be very comfortable for the movie goers. Comfort is very essential whereby the audience will not have any disturbance such as noise. They should use the latest technology and adopt digital cinema so as to attract more people (Tryon, 2009). Even if the newest technology is expensive, they should risk and acquire it as it would at increase their customers and also their profits. They should improve their services and have a restaurant close that offers a variety of snacks and drinks. They should always focus on ways that would help them win over the movie goers and offers something different from their rivals. They should ensure that the parking space is big enough and the distance between the theatres and the homes is not far or too close. Conclusion A horror show at Cinemaplex is an experience that shows that the theatre industry is slowly coming to a close to the advancements of technology. Many people used to go to cinema for new movies and many did not mind the cost of the tickets. Technology was enhanced and this brought the competition among the theatre rivals. People began owning television sets, videos and the DVDs. Movies took less time to get released and having a home theatre became too common. Having advanced speakers for home theatres reduces the number of movie goers. It was not peaceful to watch a movie in the theatre due to many interruptions such as ringing phone, crying babies and a lot of long adverts. They would revive the industry by making the theatres to be as comfortable as homes and making use of the advanced technology. List of references Moss, S. (2010). The Entertainment Industry:. Oxfordshire: CABI. Porter, M. E. (2008). On Competition. Boston: Harvard Business Press. Tryon, C. (2009). Reinventing Cinema: Movies in the Age of Media Convergence. Piscataway: Rutgers University Press. Read More